You're listening to Podcasting Made Simple.

Hi, I'm Jason Barnard from CaliCube, and I'm a super-duper expert in search engine optimization

and now AI assistive engine optimization.

I've been doing this for 27 years.

I started in 1998, the same year Google was incorporated. So I'm going to help you with that

today in the context of podcast guesting. There's a huge opportunity here. So you're already

podcast guesting or you're thinking of doing it. And you want to get your message in front of the

right people at the right time in the right context. And you're hoping that the

authority of the podcast host and all the podcast is going to add to your authority in the eyes

of your human audience. And that's absolutely brilliant. It's a really good strategy for building

your personal brand online. But have you thought about the biggest influences in the world? The biggest

influences in the world, there are half a dozen of them, and they have trillions of conversations

with billions of people every single day. One of them alone is making niche recommendations

to 1.5 billion people every single day. And those numbers put any TikTok or

YouTube influencer in the shade. The influencers you really want on your side of chat GPT, Google, Microsoft

co-pilot, perplexity and the other AI assistive engines and search engines. Getting them on your

side really makes the difference. And I'm going to explain

how you can get them to introduce you to your perfect audience at exactly the right time with

exactly your message and recommend you to the subset of their users who are your perfect audience.

They'll recommend you explicitly when they understand who you are, what you do,

who you serve, and why you're the best in market. These are the really big wins in podcast

guesting. Now here's the good news. You don't actually need to remove anything from your current

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