One thing we always want to try and do as short-term rental hosts is build a unique experience,

which is very sought after from guests. And that's what today's subject is going to be about,

is building a unique stay, some of the challenges that can come along with that.

And to help us with that, we've got an excellent special guest who has got a vast experience,

who's over here in the UK, and has got something very special. So in a moment, we're going to be

welcome along that guest. But if this is your first time listening to this podcast,

this is the Bruce Lee podcast, and it helps host with the tools, the tactics, the training,

and the confidence you can go out there and get more direct bookends. And this is the mini series

where we actually go behind a host's journey. We get their experience, they get to share some of

the tools, the tactics that they used within their business. And to help us with that today,

we've got Sarah Orchard, who is from the Huddles Hideout. Now, this is really special. This is a

the only A-frame treehouse that I know of in the UK, and perhaps Sarah will just let us know if

there's any others in a moment. But let's welcome her along and let's dive into her business,

and how building this unique stay has, I guess, changed her life. So welcome along, Sarah.

Hi, thanks for having me. So Sarah, before we get started, I know I've given you a bit of

a bit of an introduction there, but can you let us know more about your business, more about your

journey and give yourself an introduction? I will indeed. My name is Sarah Orchard. I'm the

co-owner of the Huddles Hideout. I actually run the business with my husband, Aide. And I'm also,

as you said, a bestselling author in the book, Hasvisible Host, and I'm the creator of GetFullyButt.com,

which helps fellow hosts with their marketing and basically moving from being invisible to

visible and fully put to more direct bookings. We opened the hideout in February 2020,

which was an interesting time because obviously we got shut down five weeks later. So it's been

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