What's Shaken Fire Nation, JLD here and welcome to episode 1734 of EO Fire where I chat

with today's most inspiring entrepreneurs, not one, not two, but seven days a week.

And if you are ready to master productivity, discipline, and focus in 100 days, visit

themasteryjournal.com and use Promoco Podcast.

And I'll show it to today's featured guest, Dave Munson.

Dave, are you prepared to ignite?

Absolutely.

Yes.

In 1999, while working as an English teacher near Mexico City or as they say, in Puerto Rico,

Mexico City, Dave discovered he needed a sturdy bag to carry his books.

He found a leather shop and asked the owner to make a bag that he had personally designed.

He peddled the bags from the back of his car in Mexico.

And three years later, saddleback leather was born.

Dave, take a minute, fill in some gaps from that inshown, give us a little glimpse

to your personal life.

Yeah, I didn't mean to start a business, but everyone kept asking me about my bag.

So they're like, where can I buy one of those bags?

I mean, four or five times a day.

So I thought, hey, maybe there's a business here.

And I'd always been entrepreneurial, but never really thought about starting a business.

So yeah, I got him going and it worked out.

I am a father of two.

...