What do all 2022 great marketers understand?

You can't be myopic with your marketing in this environment.

Today's show, we're going to unpack exactly what you have to do.

I'm going to step out on a limb and suggest that your database of

past clients and sphere of influence contacts is probably your best source of business.

In fact, the National Association of Realters in every single year,

they publish an annual report called the profile of home buyers and home sellers.

And in that report, they talk about the ways in which consumers, buyers, and sellers

found their agent. And every single year, the number one way buyers and sellers found an agent

by a mile, by a landslide every single year is through repeat or referral business.

In fact, 68% of sellers last year found their agent by way of repeat or referral business.

That's your database. 60% of buyers last year found their agent by way of repeat or

referral business. And in case you're a skeptic, if you look at the numbers in terms of

our buyers and sellers increasingly or decreasingly relying upon the services of an agent,

it's actually going up year over year. My point is that your community is a cash cow.

And if you are not adequately working or positioning yourself as the agent of choice

to your database contacts, that's a miss on you. And so today's video

is about laying out an annual marketing plan to position you as the top of mind on the

consideration set agent of choice with your past clients and sphere of influence.

We'll go step by step and talk about a ton of different marketing channels to absolutely put

you on the radar with every buyer, every seller, every referral in your book of business.

Welcome to this week in marketing. My name is Jason Pantana. Your host and I'm so glad you're

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