Building A Compelling Brand To Attract Lifelong Customers
The Home Service Expert Podcast
Tommy Mello
4.8 • 705 Ratings
🗓️ 21 March 2019
⏱️ 67 minutes
🧾️ Download transcript
Summary
Tonya Eberhart is a speaker, book author, and founder of BrandFace, a firm that provides assistance to real estate professionals and owners in building their brands and landing more clients. She also established the Reboot Campus online training platform for media sales professionals.
Michael Carr has been a top-selling real-estate auctioneer since 1991, with 24 years of experience and involvement in over 68,000 home sells. A former BrandFace client, he co-authored “BrandFace for Real Estate Professionals” with Tonya.
In this episode, we talked about branding, speaking, digital marketing...
Transcript
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| 0:00.0 | This is the Home Service Expert podcast with Tommy Mello. |
| 0:03.5 | Let's talk about bringing in some more money for your home service business. |
| 0:07.2 | Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs |
| 0:12.5 | and experts in various fields, like marketing, sales, hiring, and leadership, to find out |
| 0:18.4 | what's really behind their success in business. |
| 0:21.6 | Now, your host, the Home Service Millionaire, Tommy Mello. |
| 0:30.5 | Welcome back to the Home Service expert. |
| 0:32.5 | My name's Tommy Mello, and today I have two special guests. |
| 0:36.0 | I have Tanya Eberhardt and Michael Carr. We're going to talk |
| 0:39.1 | about branding, marketing, speaking, training, coaching, and sales. Tanya Eberhardt is a speaker, |
| 0:45.9 | author of three books, and the founder of Brand Face. She helps real estate professionals, |
| 0:50.9 | business owners, and improvement professionals build their brand and land |
| 0:55.1 | more clients. One of the books she wrote, Brand Face for Entrepreneurs, is written in collaboration |
| 0:59.6 | with Michael Carr, a top selling real estate auctioneer. Michael Carr is a top real estate |
| 1:06.0 | auctioneer. He started his journey as an auctioneer in 1991, and in 1994 he got a licensed as a real estate agent |
| 1:13.5 | and made a shift towards selling homes. During his 24 years of experience, he's been involved |
| 1:18.4 | in over 68,000 home sales across the country. Currently, he's the CEO of Michael Carr and Associates. |
| 1:25.8 | In 2007, Tanya co-founded re-erged Marketing Services Group to consult business owners and traditional |
| 1:32.3 | media companies on integrated marketing practices. |
| 1:36.4 | To help supplement this effort, Tanya authored an online training platform for media professionals |
| 1:40.6 | called Reboot Campus, where over 750 media sales reps receive training |
| 1:46.2 | and certification for digital integration fundamentals. Now, Michael is a former senior vice |
... |
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