Building a Brand with Your Best Friend

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 26 July 2022

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What does it look to build a brand with your best friend? Elina and Ember are the owners of theClothesRak, as well as best friends, and they join the show today to talk about how they built their business together all while staying in their own lanes and leveraging their individual strengths.

We’re diving into so much in this episode as Elina and Ember walk us back through the process of building their brand, how they systematized their business, and the apps and tech tools that they use to run their business. They also share how they got consistent with their marketing and how they are now starting to use paid ads to scale their business further. These two are really something to watch and we are lucky to have them not only on the podcast, but as members of The Boutique Hub as well!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

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Transcript

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0:00.0	When I first met these two, I was totally enamored by the business they were building.
0:05.7	They were still new, but they had caught a lot of traction.
0:08.3	They were doing so many things right.
0:10.2	And they were also all in on their learning.
0:13.2	Having been a part of retail boot camp and joining us for our LA experience trip,
0:17.4	I have loved getting to know Elena and Ember and to see the clothes rack really take off.
0:22.4	So today on the show, I'm so excited for them to walk backwards through the process of building
0:27.2	their brand, which isn't that many years old, you guys, and to hear how they did it, how they
0:31.3	worked together as best friends and partners, and also how they stayed in their own lanes, in their
0:36.8	own strengths and opportunities, and how they systematize their business, how they stayed in their own lanes, in their own strengths and opportunities,
0:39.0	and how they systematize their business, how they got really consistent with their marketing,
0:43.9	and now how they're starting to scale their marketing with Facebook ads and paid ads in general.
0:48.9	These two are really something to watch, you guys.
0:51.2	They are such a great compliment to one another, and we're so lucky
0:54.5	to have them not only on the podcast, but as valued members of the boutique hub. So meet my friends
0:59.6	Elena and Ember of the Closerac. Let's talk about your business, strategy, and the juicy
1:09.5	details of what actually works, from mainstream fashion to fashion on, strategy, and the juicy details of what actually works,
1:11.3	from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
1:16.4	How do we scale your company and do it with the balance and the happiness that we all seek?
1:21.1	Let's hear from those insiders, experts, and strategists that actually make it happen.
1:25.3	I'm your host, Ashley Alderson from the boutique hub,
1:27.7	and I can't wait to chat. Welcome back to the podcast, guys. It is double trouble on the podcast
	...

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