When you are pioneering anything or introducing new ideas to the culture, you get criticized.

You do?

Yeah. Did you hear about that?

I didn't find the one. I found someone I respected and we made it the one.

In a sort of longing kind of view of love, people understand each other as if by magic.

Nothing in itself is addictive on one hand. And in the hand, everything could be addictive if

there's an emptiness in that person that needs to be filled. I now know that nobody changes

until they change their energy. And when you change your energy, you change your life.

I'm Gwyneth Peltro. This is the Goop Podcast, bringing together thought leaders, culture

changers, creatives, founders and CEOs, scientists, doctors, healers and seekers. Here to start

conversations, because simply asking questions and listening has the power

to change the way we see the world. Here we go. Hi, everyone, and welcome back to the Goop

podcast. I'm Gwyneth Paltrow, and today I'm talking to someone who's made a profound impact on

how I think about business and brand.

Emily Hickey. She is the founder and CEO of Chief Detective, a powerhouse growth agency that's

helped build some of the most beloved consumer brands in the market today.

Emily has a really rare gift of blending data and emotion, performance and poetry,

helping founders reconnect to the deeper story behind their brand in a meaningful way.

We talk today about the difference between building a business and building a brand,

why so many companies plateau and what it really takes to grow with intention. At the heart of it all, a deeper

understanding of your customer and the ability to reawaken your team around a shared sense of

purpose. So whether you're a founder, a creative, or simply curious about what drives

...