Building A $50 Million Business with Nose Strips | Ep 447
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 13 October 2022
⏱️ 16 minutes
🧾️ Download transcript
Summary
The brand is a reflection of what a person desires to be. Today, Alex (@AlexHormozi) talks about how he would create a multi-million dollar business using nose strips, the directions he would take to market the product, how he would help solve the problems of his potential market, and how brands should look deeper into satisfying the desires of their customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:30) - Alex's hypothetical brand: Nose strip business with motivational branding.
(4:53) - Financial impact: $16 gross margin on a $20 product.
(7:52) - Unique manufacturing capacity triples product value; influence campaign adds 40% top line.
(10:07) - Potential value of the brand: $40-60 million; motivational targeting.
(12:17) - Angle brand towards the audience; lesson from "The Garlic and the Ham."
(15:21) - Brands reflect personal beliefs; people vote for what they believe.
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Transcript
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| 0:00.0 | Hey guys, love that you're listening to the podcast. |
| 0:02.5 | If you ever want to have the video version of this, which usually has more effects, more |
| 0:06.6 | visuals, more graphs, you know, drawn out stuff, sometimes it can help hit the brain centers |
| 0:11.6 | in different ways. |
| 0:12.6 | You can check out my YouTube channel. |
| 0:13.6 | It's absolutely free. |
| 0:14.6 | Go check that out if that's what you are into and if not, keep enjoying the show. |
| 0:18.6 | We have multiple transformations have to occur. |
| 0:21.0 | We can solve the acute problem of what they're coming for today. |
| 0:24.4 | But once we solve that problem, they're going to leave unless we have a broader journey |
| 0:27.8 | that they're going to be on. |
| 0:28.8 | And some of the best journeys are the journeys of becoming because they never had. |
| 0:33.0 | The wealthiest people in the world see business as a game. |
| 0:35.3 | This podcast, the game, is my attempt at documenting the lessons I've learned on my way to |
| 0:38.4 | building acquisition.com into a billion dollar portfolio. |
| 0:41.3 | My hope is that you use the lessons to bring your business and maybe someday soon partner |
| 0:44.1 | with us to get to $100 million in beyond. |
| 0:45.8 | I hope you share and enjoy. |
| 0:47.5 | If I were to build a physical product brand, I probably would do a no-strip. |
| 0:52.4 | And the reason I would do a no-strip is for a couple reasons. |
| 0:54.8 | One is that no-strip costs pennies to manufacture. |
| 0:58.0 | You can sell them for 100 times that price. |
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