Build an Unbreachable Brand Fortress through 'Power Warranty Marketing' with Michael Kaufman
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 22 August 2024
⏱️ 27 minutes
🧾️ Download transcript
Summary
Mike Kaufman re-imagines e-commerce with "Power Warranty Marketing," driving fierce brand loyalty and extraordinary reviews for his brand, ProTuff Products, as shared on the 'Brand Fortress HQ Podcast.'
Top 3 Value Bombs
1. When you build something of true value, someosne else is almost always gonna try to topple your kingdom. Build something that's not just valuable but that's also formidable. Don't just build a castle and build that fortress.
2. It's not worth offering the warranty if it's not effective. You really need a warranty and a business model that is staggeringly impressive, but also profit protective.
3. There's a cost to the warranty, but what's the cost on the other side of not fulfilling the warranty properly? You're losing way more on that end than you're gaining, by making that process difficult and having them bail in the process.
Learn the Strategies that are Working Right Now to Fortify Your Brand - Brand Fortress HQ
Sponsors
HubSpot Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more
Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions
Transcript
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| 0:00.0 | Who's ready to rock today Fire Nation? |
| 0:04.8 | JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot |
| 0:08.7 | Podcast Network, the audio destination for business professionals with great shows like billion dollar moves. |
| 0:14.7 | Today we'll be breaking down how to build an unreachable brand fortress through power warranty |
| 0:19.8 | marketing. |
| 0:20.8 | To drop these value bombs I brought to Michael Coffman into E.O. Fire Studios, |
| 0:24.0 | Mike reimagined e-commerce with power warranty marketing, driving fierce brand loyalty and extraordinary reviews for his brand's ProTerve products, |
| 0:32.0 | as shared on the Brand Fortress HQ |
| 0:35.4 | podcast and today Foundation will talk about what a brand fortress is, why we |
| 0:39.9 | need one and what it should look like. How does a warranty or guarantee help us |
| 0:43.1 | cost effectively build that fortress and how to construct one without |
| 0:46.8 | killing our profits and so much more? And a big thank you for sponsoring |
| 0:50.5 | today's episode goes to Michael and our sponsors. |
| 0:54.4 | The next wave, your chief AI officer, hosted by Matt Wolf and Nathan Lands, is brought to you by the HubSpot |
| 1:00.1 | Podcast Network, the audio destination for business professionals. |
| 1:03.2 | Matt Nathan are leading AI creators in your guiding light in the AI and technology frontier. |
| 1:08.0 | AI technology is transforming the way we do business and the media landscape is fragmented. The next wave strives to be the |
| 1:14.8 | leading podcast on AI technology and how you can apply it to growing your business. |
| 1:19.4 | Listen to the next wave wherever you get your podcast. |
| 1:23.0 | Ever thought about giving a TEDx talk? |
| 1:25.0 | It's one of the most powerful ways to share your message with the world |
| 1:29.0 | and four-time TEDx speaker Taylor Conroy from Thought Leader |
... |
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