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The Jason Stapleton Program

Build an Effective Marketing System for Your Business

The Jason Stapleton Program

Jason Stapleton

4.61.9K Ratings

🗓️ 18 January 2023

⏱️ 53 minutes

🧾️ Download transcript

Summary

Having a system for marketing your product or service is essential. Unfortunately most businesses don’t have a clearly defined process for getting the attention of new prospects and getting them excited about your product.

When we talk about a “marketing system” we’re actually talking about a series of processes or ‘sub-systems’ you’ll need to create to maximize the value of your marketing.

Today I’ll walk you through the 4 types of media as well as the 4 systems you’ll need to develop to be successful. It sounds complicated, and it can be, but I’m going to simplify it for you so you can start building your own marketing system no matter what stage of growth you’re in.

Link to the Super Bowl Commercial mentioned on the show https://www.youtube.com/watch?v=cvTh3n1-f40

Attend the “Fix Your Marketing LIVE Workshop - https://go.jasonstapleton.com/fix-your-marketing

Want help building your Marketing Systems? Let’s talk - https://bit.ly/3WVxC39

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Sponsors

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Watch my video testing some of Danny’s Sauces: https://www.youtube.com/watch?v=WfgbVdrsm90

Transcript

Click on a timestamp to play from that location

0:00.0

Well, what's up, my friends? This is the Jason Stapleton Program, the entrepreneurial

0:05.1

podcast that breaks down the skills you need to start and grow a business that creates

0:09.5

more wealth and freedom for you. That sounds like your jam. Let's get started.

0:15.3

Hey, oh, welcome back everybody. This is, as the intro just said, the Jason Stapleton

0:21.2

Program. Today, we are continuing the series that we started on Monday about how to build

0:27.6

systems into your business that are going to help set you free. Everybody has this idea

0:33.4

of creating a business. It's going to generate them a lot of money and it's going to create,

0:37.8

let them work on their schedules and build this empire, right? We all have the kind of

0:42.6

this vision of what it's going to look like. But for most entrepreneurs, it ends up just

0:46.9

being a job. It doesn't, it's not a career. It's not a, it stops me in a passion because

0:53.4

they don't know how to get out from under the business. The number one way, the most

0:59.1

essential thing that you can do starting from the very beginning, even early on is building

1:03.9

some systems into your business so that you can, as the company grows, begin to hire

1:08.8

a team and manage your team and start managing an operation rather than working in the business.

1:14.6

And so today, we're going to continue on that. If you want a brief overview of all of

1:18.3

the different systems, the four main systems that I think every business needs, you can

1:21.4

go listen to last, the last episode we did. Today, we're going to focus and drill in

1:25.6

on the marketing system. And as I started going through this today, I realized that, hey,

1:32.5

you know, there is the building of the system itself, but you also really need a compelling

1:37.5

marketing message. And it's too much to cover in one episode and not to mention the fact

1:42.8

that if we're going to learn how to write and how to compose a good marketing message,

1:47.4

it's really critical that you have a chance to get some back and forth. And so I thought,

...

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