Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com. And that's Penn with a double N. And here's the show.

Hello, creatives. I'm Joanne Penn. And this is episode number 709 of the podcast, and it is Sunday the 20th of August,

2023 as I record this. In today's show, I'm talking to Joe Solari about building a business

for the long term. How to focus on cash flow and profit, not just sales, the mindset shift you

need if you want a successful author business,

why selling direct needs to be part of your plan at some point, how the industry is shifting,

and how Joe is taking over the 20 Books Vegas conference from next year, pivoting away from

the 20 books brand, and what that means. So I really enjoyed our

conversation because so much of what Joe says makes sense to me. And many of you keep asking about

whether I am doing a course or something on Shopify, and that will no doubt come up again after

this, but no, I am not. It's one of those things that, yeah, I just don't want to do

tech support for Shopify. But I have linked to my interviews as well as other people's courses

at thecreativepen.com forward slash sell direct resources. The creative pen.com forward slash

sell direct resources links in the show notes so check out everything

there if you want more on selling direct and of course check out joe's books and podcasts too

so that's coming up in the interview section so in publishing and book marketing things so first of of all, Cobos, all you can read, subscription,

Cobo Plus, has expanded to audiobooks in Australia and New Zealand. So I'm in Cobo Plus. It is a non-exclusive

subscription program. So yeah, which means you can be in it and available and also still publish

everywhere else. Wow. Who knew? So on industry information, I was listening this week to a

...