Light that spark fire nation. JLD here and welcome to Entrepreneurs on Fire, the only daily show interviewing the world's top entrepreneurs seven days a week.

Today we'll be breaking down how to build a subscription model so compelling your customers will never want to leave.

To drop these value bonds, I brought to Robbie Baxter into EOFire Studios.

Robbie is the world's leading expert on subscription and mentorship models.

She wrote two bestselling books, the mentorship economy, and the forever transaction.

She hosts the podcast subscription stories and has advised organizations like Netflix, Microsoft,

and the Wall Street Journal.

And today we're going to talk about subscription and membership models, why they're so

popular, a real world example of how to launch one and oh, so much more. And a big thing for sponsoring

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Robbie, say what's up to Fire Nation and share something that you believe about becoming

successful that most people disagree with. What's up, Fire Nation? Something that I have learned that I think is somewhat controversial,

but I believe it to be true, is that following your bliss is overrated. Sometimes if you're

trying to be professionally successful, there's only so many yoga instructors, so many cookie bakers that the

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