Build a more human internet, w/Caterina Fake (Etsy, Kickstarter, Flickr, "Should This Exist?")
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 24 January 2018
⏱️ 42 minutes
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Summary
Whatever you are when you're small gets amplified when you grow. So if you're starting any kind of online community (social media, ecommerce, crowdfunding), be careful what you cultivate. Caterina Fake has founded or invested in companies with interesting and influential communities — Flickr, Etsy, Kickstarter, Stack Overflow, even Blue Bottle Coffee. Her wise words for every founder: You have a responsibility to shape the community from day one -- because the tone you set is the tone you’re going to keep, even as you go viral.
Hear Caterina's own brilliant podcast, Should This Exist? https://shouldthisexist.com/
Read a transcript of this interview at: https://mastersofscale.com/caterina-fake-build-a-more-human-internet/
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Transcript
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| 0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
| 0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
| 0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
| 0:24.8 | So search for rapid response in your podcast player |
| 0:28.0 | and subscribe to make sure you get all our episodes. |
| 0:31.2 | I'll see you on the other side. |
| 0:34.0 | You are the framer. |
| 0:37.0 | You are the framer. |
| 0:43.0 | You are the framer of the Constitution in this world that you are building. |
| 0:49.0 | You are the Abraham in the series of begat's and Abraham begat Isaac Isaac |
| 0:57.2 | Isaac begat Jacob that's catering a fake she's the co-founder of Flickr and |
| 1:02.0 | arguably the Abraham of social media. |
| 1:05.0 | Flickr begat a whole series of innovations that would shape the way we use social media |
| 1:11.0 | back in 2004, which is basically biblical times in Silicon Valley, |
| 1:16.4 | Flicker was home to a teeny tribe of people who started sharing their photos online. |
| 1:21.8 | Photo sharing begat the idea of followers. Followers begat |
| 1:25.1 | activity feeds. Activity feeds begat more followers and then bots pretending |
| 1:30.9 | to be followers. It's actually astonishing how many conventions of |
| 1:34.7 | social media were begat by Flickr. And when Katerina looks back through that long |
| 1:40.0 | series of begats and behold her creation? What does she say? |
| 1:44.0 | These products have come to be called social media. |
| 1:47.0 | But that's not what Flicker was. |
... |
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