Bryan Flanagan: Lessons from Zig Ziglar | Sales Mastery, Public Speaking & Leadership
The Mike Litton Experience
Mike Litton
5.0 • 1.2K Ratings
🗓️ 26 August 2025
⏱️ 42 minutes
🧾️ Download transcript
Summary
In this episode of The Mike Litton Experience, we sit down with Bryan Flanagan — accomplished author, speaker, sales trainer, and former executive with Zig Ziglar Corporation. With more than 25 years working alongside Zig Ziglar, Bryan has trained thousands of professionals in sales, communication, and leadership.
From redefining what it means to sell, to mastering public speaking and building authentic leadership, Bryan shares stories and insights that every entrepreneur, business leader, and communicator needs to hear. You’ll learn:
Why sales is a process, not a personality The power of leading with need instead of pushing product How curiosity and active listening create deeper client relationships Bryan’s lessons from Toastmasters and coaching professionals for decades The 3 golden principles of public speaking that every presenter must know Zig Ziglar’s timeless advice: love your audience more than yourself
Whether you’re in sales, business, or leadership, this episode will give you tools to connect, communicate, and close with confidence.
Don’t forget to subscribe to our channel for more inspiring conversations with leaders, authors, entrepreneurs, and visionaries. Join us on the journey of learning and leadership!
Connect with Bryan Flanagan: flanagantraining.com 
Follow Mike on Instagram: @themikelittonexperience
Transcript
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| 0:00.0 | I think it was a consistency. I'm not that consistent. I think Zig was, and you know this, |
| 0:06.4 | if you follow this philosophy, a lot of his peers, not guys like me, but a lot of his peers put him |
| 0:14.3 | at the top because they weren't that consistent. You've been in the business long enough to know |
| 0:19.9 | of these little throwaway lines that we all use, but my throwaway lines, my little ditties, selling is a process, not a personality. |
| 0:29.5 | Right. |
| 0:30.0 | I was at IBM in 1972, my first full year in sales. I was struggling as a sales, that doesn't mean I didn't sell a lot. I did sell. I sold my furniture and I sold my car. She zigzaglin. So one of my buddies said, let's go to Toastmasters. I'm a Toastmaster member. So he took me to Toastmaster. Blew me away. I needed that. What I'm teaching is taking these 11 skills in order to take the spotlight off yourself |
| 0:55.9 | and shine it on the audience. Yeah. Because as a professional, you need to be a professional. |
| 1:01.0 | Yeah. And that's the real key to it, right? The real key to it is you have to just basically |
| 1:07.8 | get up there and want so badly for them to succeed and for them to take |
| 1:14.0 | nuggets away that you're going to share with them, right? That you help them get to where |
| 1:19.7 | they want to be. Did you know there's a technology that's actually an app on your phone that |
| 1:24.6 | uses sound waves to tell your brain what you want your brain to do. |
| 1:28.7 | We had a young man that was a guest on our podcast, the Mike Litton experience, who had a traumatic |
| 1:33.8 | brain injury. He was sleeping three hours a night. He's using Newcom now and he's sleeping more. |
| 1:38.8 | Go to Newcom.com.com, Mike 15 promo code. Newcom promo code Mike 15 for an extra 15% off. |
| 1:46.1 | Go today. |
| 1:47.3 | Welcome to the Mike Litton Experience podcast. |
| 1:51.3 | Everyone has a story and our passion is to help them tell it. |
| 1:56.1 | Mike is passionate about being a father, a teacher, a realtor, an investor, and a leader. |
| 2:02.3 | And now, introducing the host of the Mike Litton experience, Mike Litton. |
| 2:08.8 | Brian Flanagan, thank you so much for being our guest on the Mike Litton experience. |
| 2:14.0 | Like we talked about before we hit record, everybody has a story, and our passion |
... |
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