4.9 • 15.1K Ratings
🗓️ 11 November 2022
⏱️ 43 minutes
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0:00.0 | Hey friends, welcome. Today's conversation is such a treat. Perhaps you have seen our |
0:10.0 | banter back and forth on Instagram, but I am delighted to be chatting today with my |
0:14.6 | friend Melissa Urban. If you have ever heard of the Whole 30 diet, Melissa came up with |
0:20.7 | that, but this is not a doll about diets or food. It is about something she is extraordinarily |
0:26.7 | good at. Boundaries. She's a new book out called The Book of Boundaries and I think you're |
0:31.9 | going to love this one. So let's start it. I'm sharing my ban. And here's where it gets |
0:38.7 | interesting. I am really excited to be chatting with my friend Melissa Urban today. Thank you |
0:45.0 | so much for being here. Thank you for having me. I've been still happy to talk to you too. |
0:50.2 | Maybe if you follow me on Instagram, what you probably do. Perhaps you have seen some |
0:55.1 | above my back and forth with Melissa because Melissa is a very unique job, very unique work |
1:03.0 | experience. And I like to gently, gently tease her about it. And she's a really good sport. |
1:09.9 | Tell everybody what you do. My name is Melissa Urban. I'm the co-founder and CEO of Whole 30. |
1:15.6 | Whole 30 is a 30 days self experiment designed to help you figure out food sensitivities, |
1:21.3 | create new habits with food and repair a dysfunctional relationship with food. So I've been |
1:26.6 | doing that since 2009 and really helping people change their lives through changing the |
1:32.0 | food that they put on their plate. Whole 30 has remained, like, shot up the popularity |
1:39.3 | charts and then has like remained popular. Now that there are, there's all kinds of recipes |
1:43.8 | that are Whole 30 approved. All kinds of food products that are Whole 30 approved. People |
1:48.6 | actively seek your approval. Melissa, isn't that fun? They do. We have three Whole 30 bowls |
1:54.2 | at Chipotle, which it's like the fourth year of our partnership with Chipotle, which is |
1:57.8 | really exciting. But Whole 30 started as a two person self experiment. I had such incredible |
2:03.2 | life changing transformative results, not only in terms of how foods worked with me and my system, |
... |
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