Pushkin.

Hello, hello, hello. This is Malcolm Gladwell. Over the summer, I got together on a

phone with my friend, the producer Rick Rubin, to talk a little music. Rick was on holiday

in Italy. I was in Detroit with these guys. Jack White, Brendan Benson, the rack on

tours playing for us on Jack White's Sunbarch. And out of this moment comes Broken Record, season

3, starting with Jack White and the rack on tours in the motor city. Rick and I, along with

my good friend Bruce Hadlam, created Broken Record as an excuse to talk shop with our favorite

musicians and beg them to play for us. And for some reason, they always say yes. This

season, we're adding a fourth musketeer. Our producer, Justin Richmond, is going to be

the new voice of the show. Take it away, Justin. What we try to do for this season of

Broken Record is bring you a mix of popular young artists, some who are more established,

and also people behind the music, like Kenny Beats, one of the most in demand young producers

in hip-hop, and creator of the Broken Record theme song. Kenny breaks down what he's learned

about the regional sounds of modern rap, from Oakland to Memphis and how it's influenced

him as a producer. This is what it's inspiring me. It's not getting in the room with the

biggest genius ever of all time and then showing me how to make a record to reach a billion

people. It's what's happening in this small, small corner of the country that makes those

people erupt in a different way than the fans of the biggest artist ever. Rick Rubin also

spends three days deep in the Italian countryside with Tyler the creator. The first night I was

like, oh, what the f*** I get into. Rick is crazy. We're in the woods, we're in the woods.

We're in the middle of nowhere.

And in New York, Bruce Hadlam talks to rising British black country singer Yola about the

...