Hello, and welcome to the exit presented by Flipup, the number one platform to buy and sell online businesses.

Flipup manages over a billion in deal value annually and combines expert buy and sell side advisory with its market leading valuation tool,

deal room, off market offering, market insights and AI based deal by deal matching engine. Now for the exit.

The exit is a 30 minute podcast featuring awesome entrepreneurs who have been there and they have done it.

The exit talks to operators who have bought and sold businesses of all different sizes. You learn how they did it, why they did it and get exposure to the world of exits.

It's a world occupied by a small few but accessible to many on this episode of the exit I sit down with Andrea and Okan.

She's an awesome entrepreneur and currently the COO and co founder of Cadence Cash.

It's an innovative new take on how people can get access to capital to grow their businesses with an emphasis on underrepresented entrepreneurs and women and really just an incredible approach to bringing diversity into entrepreneurship.

I really dug into this conversation because a lot of the conversations I've been having on the exit are to approach the gender gap in a new way.

I want to talk about ways that entrepreneurs that are getting ready to exit or growing their businesses can get access to financial instruments and capital that can help them grow and get that multiple up there,

get that valuation up there and just scaling a business is already hard enough but being capital constrained and having nothing available to you because of biases or different things that may be out of your control in an environment like finance.

It's important to know your options and it's really important to know all the different available pieces of instruments that are out there.

So without further ado, let's sit down and talk to Andrea who is based in my hometown that I was born and raised in Raleigh, North Carolina.

And we can talk about Cadence Cash, her awesome company and also how to approach the gender gap in venture capital with only one to two percent of women funded companies or women funded businesses getting ramped up with venture capital and just really digging into the investing side of entrepreneurs.

So without further ado, let's kick it off here on the exit.

All right, I am here with Andrea in nookin and she is the chief operating officer in co founder of Cadence Cash. How's it going Andrea?

Pretty good. How are you Steve? I'm doing great. I'm doing great. I'm really excited to unpack what it is you're working on but before we get into it, let's talk about your background, you know, what got you into the space and what can you share there?

Sure. So I am actually a lawyer by training. I spent the first 20 years of my career as a lawyer.

My focus was on hedge fund and private equity fund work. And you know, a few years ago, I left, you know, the traditional corporate world. I think like like many, many women, many, you know, African American women.

I just had, you know, had some experiences in the workplace that really just made me decide to kind of jump out of my own, you know, issues around gender bias, gender discrimination racial discrimination.

And so I decided to make the jump to entrepreneurship in that, in that initial downtime when I was thinking about what was next, I started out with a, or a lunch organization called the 1972 project, which was focused on providing women with tools and resources to fight bias in gender discrimination in the workplace.

And I also launched my own legal consulting firm. So taking my, my traditional, my roots and working with small and medium sized hedge funds, private equity funds and venture capital funds.

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