Hello, hello. This is Brooke DeVard and you're listening to The Naked Beauty Podcast.

And today's episode is a little bit different because we are doing a deep dive on the way

brands are approaching experts and expertise. I'm seeing more and more that people want

experts. They want people who know what they're doing

that have been in the field for a long time to help guide their purchasing decisions.

They also want experts behind the brands that they buy. And speaking for myself, I know that I like

to hear from people who know what they're talking about, who have spent time in the field,

and I look at all of the expert-led skin care that's trending. Think back to our

episode with Sophie Pavett. And then even for me, as I think about all of my favorite makeup

brands, the makeup that I go to, the makeup that I'm most excited about, all of that makeup is developed

by makeup artists. Denessa Myricks makes incredible makeup. I don't think Denessa Myricks can make

the makeup that she creates without all of those years of experience and without having her hands on so many people's faces. Pat McGrath, another prime example. Pat McGrath's formulations are so good. The makeup is so top tier. I haven't been able to try Louis Vuitton Beauty yet, but I know it's amazing because Pat has a very high standard of excellence.

She's tried everything. If she's going to put her name on something, it has to be the best.

Makeup by Mario, incredible products. Kevin Aquan, rest in peace. The person that really taught me

about makeup with his book Making Faces. Kevin Aquan makeup is phenomenal. Westman Atelier

by Gucci Westman, Nars to a degree. These are all brands that were founded and formulated by people that knew what they're doing. And I think the same exact thing extends to skincare. More and more, people want to know that they're experts behind what they're doing. And I think it's an even larger shift in media. Looking at the appointment of Chloe Mao at Vogue, friend of the pod, well, she's been on the podcast once to talk about the Met Gala, but she is deep in writing, in editing. They didn't hire a creative director. They didn't hire someone that hasn't been in the trenches for years and years and years. They hired someone that's been writing stories that been hosting their podcast, and who has her ear to the ground in terms of what's happening

in fashion. Skin care can be a very confusing space. People are trying to figure out what's real.

There's a lot of scamming going on in skincare. People want to know if the LED mask is worth

all of the money. And so we're seeing brands like Sephora rollout campaigns to highlight experts

to help people guide their purchasing. This is such a great topic. And I want to introduce my

producer into this episode because we've been talking about this a lot behind the scenes. So MBA,

thank you so much for bringing this topic to me. I think it's the perfect way to get into

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