Bridging the Contribution Gap Through Your Personal and Business Brand with Karen Tiber Leland
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 13 January 2018
⏱️ 17 minutes
🧾️ Download transcript
Summary
Karen founded Sterling Marketing Group and helps Google, Twitter and others build stronger brands. She's the author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.
Top 3 Value Bombs:
1. You don't need to do everything and be everywhere to build your brand — just pick, at most, 3 strategies and go deep there.
2. When in doubt, go back to your basic principles.
3. Everything comes in systems.
Visit Karen's website
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Transcript
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| 0:00.0 | Fire Nation in the house, JLD here and welcome to episode 1910 of EO Fire. Right |
| 0:10.6 | shot with entrepreneurs on fire seven days a week and from accomplishing goals to |
| 0:15.8 | launching podcasts to creating funnels and webinars that convert. I have four |
| 0:20.4 | free courses awaiting you at EO Fire.com so get over there check them out and |
| 0:24.4 | now let's chat with today's featured guest Karen, Tyber, Lee Lens, Karen are you |
| 0:29.6 | prepared to ignite? Yeah. Whoo Karen founded Sterling Marketing Group and she |
| 0:37.2 | helps Google Twitter and others build stronger brands. She's the author of the |
| 0:41.6 | brand mapping strategy design build and accelerate your brands. Karen take a |
| 0:47.8 | minute fill in some gaps from that in show and give us just a little glimpse of |
| 0:51.4 | your personal life. I would love to. Well I'm a branding and marketing |
| 0:54.4 | strategist and implementer by trade and I live in fabulous New York City and I |
| 0:59.2 | just have I'm an artist and a photographer and an actor for fun and I have a |
| 1:03.5 | great life. So Karen you haven't always been helping Google you haven't always been |
| 1:08.4 | helping Twitter. I mean you've had to strive hard to get to where you are today. |
| 1:13.5 | You've had the ups you've had the downs and that's kind of what I want you to take |
| 1:16.9 | us now. Take Fire Nation to what you consider your worst entrepreneurial moment |
| 1:22.1 | to date. Tell us that story. Well my worst entrepreneurial moment to date was when I |
| 1:27.8 | was a man I had a management consulting firm just before I did this and we were |
| 1:32.0 | incredibly successful do take firm all over the world doing about two million a |
| 1:36.1 | year and the economy had a real skid and most of our clients were in the |
| 1:41.6 | financial space and the high tech space and that's what got hit the hardest and |
| 1:46.2 | literally we had over a million dollars of contracts for the following year and |
... |
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