Brian Solis Shares the 4 Distinct Moments of Truth

Entrepreneurs on Fire

John Lee Dumas

Business, Careers, Entrepreneurship

4.8 • 4.1K Ratings

🗓️ 4 September 2013

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brian is principal at Altimeter Group, a research firm focused on disruptive technology. He is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth.

Transcript

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0:00.0	Entrepreneur on Fire Episode 319.
0:03.8	Inspiring journeys of today's most successful entrepreneurs.
0:09.5	Seven days a week.
0:16.2	Calling all website owners,
0:18.1	Squarespace recently added e-commerce to their platform.
0:21.5	Setting up shop and selling your product has never been so easy.
0:25.2	For a free trial and 10% off,
0:27.6	go to squarespace.com and enter the promo code Ignite.
0:32.6	Our other sponsor is 99 Designs,
0:35.6	the place to go for your logo, web,
0:38.0	or merchandise designs for your brands.
0:40.4	Visit 99designs.com slash fire
0:44.0	to get 99 dollars of services for free.
0:47.2	That's 99designs.com slash fire.
0:53.0	Okay, Fire Nation, let's get started.
0:55.8	I am simply thrilled to introduce my guest today, Brian Solis.
1:00.5	Brian, are you prepared to ignite?
1:02.9	I wouldn't be on this show if I weren't ready.
1:05.8	I love it.
1:07.0	Brian is principal at Altimera Group,
1:09.5	a research firm focused on disruptive technology.
1:12.8	He is also globally recognized
	...

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