Hi, I'm Zibi Owens, and you're listening to Moms Don't Have Time to Read Books.

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I'm here today with Brian Salas. Brian is one of the world's leading digital anthropologists and

futurists. We'll find out what that means. He is a frequent keynote speaker and is an award-winning

author of seven best-selling books. His latest book is Life Scale, How to Live a More Creative,

Productive, and Happy Life. Good morning. Hello. It's nice to meet you. You too. Thanks so

much for coming on moms. Don't have time to read books. I really appreciate it.

Yeah, I love the name of it, so I'm super excited. Thank you.

Thanks. So I want to start by just asking, what is a digital anthropologist and futurist?

What does that mean?

And how did you become that?

I went to college for it, of course.

No, not at all.

The digital anthropology part of it was something that at the time was something that I pretty much created out of necessity.

I was a digital analyst, but also a technology advisor. So what that means is I was studying in the 90s how all of

this emergent technology, Web 1.0, digital cameras, online photo sharing, some very, very big dramatic shifts in technology, how that

was affecting markets. And so to give you a quick example, when I was advising the first

online photo sharing network, the consumer sentiment at the time was there's no way I'm putting

all my personal pictures on the internet.

And then that's all we do, right?

And so somewhere along that path, people changed, norms changed, behaviors changed.

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