Ted Audio Collective.

Audio Collective.

Hey listener, a quick favor.

We are conducting an audience survey and we'd be really grateful if you could take just a few minutes to respond.

Please visit survey.

PRX.org slash design matters to take the survey today.

That's survey.

PRX.org.

slash design matters.org. slash Design Matters.

Thanks.

This is Design Matters with Debbie Milman from Design Observer.

Com. Design Matters with Debbie Millman from Design Observer.com.

For 12 years now, Debbie Millman has been talking with designers and other creative types about what they do,

how they got to be who they are and what they're thinking

about. On this podcast, Debbie Millman talks with Brian Collins about why designers

shouldn't think of themselves as mere problem solvers in these fast-changing times.

If you're going to be future facing, you can't wait for a problem.

Because by the time a problem shows up in your desk, it's too late.

Here's Debbie Milman.

Brian Collins is a master of many things.

For many years he worked at Ogilvy and Mather

where his team designed the Fantasy Chocolate Store for Hershey

...