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Tetragrammaton with Rick Rubin

Brian Armstrong

Tetragrammaton with Rick Rubin

Rick Rubin

Arts, Society & Culture, Philosophy

4.61.2K Ratings

🗓️ 24 December 2025

⏱️ 133 minutes

🧾️ Download transcript

Summary

Brian Armstrong is the co-founder and CEO of Coinbase, the largest cryptocurrency exchange in the United States by trading volume and users. He launched Coinbase in 2012 after working as a software engineer at Airbnb, where he experienced firsthand the frictions of global payment systems. Under his leadership, Coinbase grew into a publicly traded company on Nasdaq in 2021 and now serves over 100 million verified users in more than 100 countries. Beyond Coinbase, Armstrong has co-founded initiatives like ResearchHub and NewLimit and is a prominent advocate for an open, crypto-powered financial system. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Transcript

Click on a timestamp to play from that location

0:00.0

Tetragrammaton

0:07.0

Tetracketermat Growing up, I was kind of really shy introverted, so I started to really get drawn to computers.

0:29.3

We had a lot of early computers in the home. I studied computer science and economics in school.

0:33.6

I wanted to learn about how that worked and how technology could improve the economy and business. I also, I spent a year living abroad in Argentina. None of this made sense to me at the time, by the way. In hindsight, this made sense. When I was living in Argentina, I saw this economy that was going through hyperinflation. And it destroyed the lives of the average poor people in society that could only hold cash, right? So that was an important piece of the puzzle. Had you not seen that, your life would be different? I think so because if I had only spent time growing up in the United States, you know, we have, we have inflation issues once in a while here and there, but more or less, our financial system works, right? People are really frustrated with overdraft fees and there's all kinds

1:11.5

of delays and payments. So there's things we can improve. But in a hyperinflation country,

1:16.9

it's like an existential issue. It's like things get really dark, like in these places where

1:21.8

the government is essentially stealing wealth from people by just printing money, right?

1:27.0

So it's so extreme that it's hard for us to even imagine.

1:29.3

Yeah, exactly.

1:30.7

So that was a part of it.

1:32.0

And then I also had worked at Airbnb as an early employee, and they were moving money into

1:38.8

and out of about 180 countries around the world.

1:41.8

And I got to see how difficult and broken that was. Like we were

1:44.7

trying to send money into Cuba or Ecuador or these places people were renting their homes,

1:50.4

and we were trying to pay them out. And we had no idea how much money was going to show up on the

1:55.2

other side. It was like a cartel or almost like a black market where these like extraordinarily

2:00.2

high fees were being charged

2:01.6

and no one could even tell us how much the fees were and so i realized that through a couple experiences

2:06.3

like that how broken the global financial system is it's kind of this patchwork quilt of

2:10.1

different proprietary technologies there's usually a couple of monopolies in each like an oligopoly in

2:15.3

each country and so it's just incredibly inefficient.

2:18.3

Whereas if you compare it to the internet, right, you can send a text message and it just shows up

...

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