Brez - The Healthier Alternative to Social Drinking
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 13 September 2024
⏱️ 63 minutes
🧾️ Download transcript
Summary
In this episode of The Story of a Brand Show, I sit down with Aaron Nosbisch, founder and CEO of Brez, to explore the incredible journey behind his innovative cannabis beverage brand.
Aaron opens up about the challenges and triumphs of building a product that provides an enjoyable, alcohol-free alternative and delivers on a mission to help people feel good without the usual downsides. His insights into entrepreneurship, wellness, and the power of making meaningful connections are inspiring and relatable for anyone navigating their own journey.
We also explore Aaron's personal story of perseverance, where he reflects on the importance of support networks, the entrepreneurial hustle, and how gratitude has shaped his life and business. Whether you're curious about the cannabis beverage industry or looking for ways to foster a healthy, balanced lifestyle, Aaron's thoughtful perspective is sure to resonate.
Key Moments in the Podcast:
- Aaron shares how his wife's words of affirmation helped him through moments of self-doubt and stress.
- Insight into the challenges of marketing cannabis products in an industry with many advertising roadblocks.
- The unique journey of scaling Brez as a direct-to-consumer cannabis beverage brand, offering a healthier alternative to alcohol.
- A look at the powerful role of lion's mane and other ingredients in Brez, making it a smarter, social drink option.
- Aaron's deep reflections on why feeling good doesn't have to come with negative consequences and how Brez changes how we think about social drinking.
Join us in listening to this episode and discover how Aaron is changing the game with Brez, offering a new way to relax, connect, and feel good without compromise.
For more on Brez, visit: https://www.drinkbrez.com/
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Today's Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
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Transcript
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| 0:00.0 | It's crazy about alcohol as it only kind of deepens that hole that you're in, you know? |
| 0:03.4 | That's the really kind of terrible and unfortunate part about it is it's so available and |
| 0:09.5 | it's so acceptable and so, you know, critical to our society in so many ways. |
| 0:15.7 | And so it's a part of our existence, yet it really is a net negative. No one really drinks a beer and |
| 0:22.8 | thinks, you know, the next morning I'm going to feel great kind of thing. But the goal is to, like, |
| 0:28.1 | give people an option where they can take that edge off, where they can find a little bit of relief, |
| 0:31.8 | where they can remove that thorn from their foot so that they can get enough space to kind of see |
| 0:37.3 | a little bit more clearly |
| 0:38.1 | and realize their fullest potential. And I think that that's the journey we're on with Bree's. And |
| 0:42.6 | I mean, I'll tell you what, I've never been more satisfied building anything in my life. You know, |
| 0:46.1 | when I get messages from people that are like, you know, you saved my life or Bree saved my life or you know I you've you've you've reconnected my family or you know like we've |
| 0:55.4 | been drinking for 20 years and for the first time ever we haven't drink for a week you know |
| 1:00.3 | these are like life changing. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
| 1:17.0 | Like always, we have an amazing guest in brand that we're going to feature on today's show. |
| 1:20.5 | But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year, |
| 1:26.8 | and they are facing unprecedented challenges |
| 1:30.5 | from changing consumer behavior, inflation, |
| 1:33.5 | election year anxiety, the cost of capital, and more. |
| 1:37.2 | However, finding an experienced knowledgeable advisor |
| 1:40.8 | shouldn't be challenging. |
| 1:42.7 | And that's why I'm personally recommending that you reach out |
| 1:46.4 | to Compass Rose Ventures, whether you're looking for help positioning your brand and messaging, |
... |
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