Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
TechStuff
iHeartPodcasts
4.3 • 1.9K Ratings
🗓️ 21 April 2026
⏱️ 43 minutes
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Summary
The HEINEKEN Company is one of the world’s pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world’s best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN’s Chief AI Officer, in front of a live audience at SXSW to explore how the company is using data and AI to transform its operations.
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Transcript
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| 0:00.0 | This is an I-Heart podcast. |
| 0:02.5 | Guaranteed Human. |
| 0:06.4 | I'm Malcolm Gladwell. |
| 0:07.8 | Welcome to Season 7 of Smart Talks with IBM. |
| 0:11.2 | This year, we're exploring new stories about how companies are using the latest advancements in AI and quantum computing to create smarter business. |
| 0:20.4 | For the first episode of the season, I flew to Austin, Texas, |
| 0:24.3 | to join Surjeet Ghosh on stage at South by Southwest. |
| 0:28.6 | Surajit is chief AI officer at Heineken, |
| 0:31.9 | the world's pioneering beer company. |
| 0:34.4 | Founded in 1864, Heineken has deep roots, |
| 0:39.6 | but it continues to push the boundaries of innovation today. In 2020, the company came up with a goal to become the world's best |
| 0:45.6 | connected brewer. Surjee plays a key role in leading that transformation, and I sat down with |
| 0:51.3 | him in front of a live audience to understand what that journey looks like |
| 0:55.2 | and what it takes to reinvent a global company from the inside out. |
| 1:02.1 | And before we get to the question of what you do in your job, |
| 1:06.9 | so I'm really interested in people who have jobs that didn't exist for most of their life. |
| 1:11.5 | And I'm curious how you got there. |
| 1:13.1 | Yeah. |
| 1:13.5 | First of all, thanks for having me here. |
| 1:15.2 | Yeah. |
| 1:15.7 | Actually, it did exist. |
| 1:17.0 | And people sometimes don't realize. |
... |
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