Brett Berish - President & CEO at Sovereign Brands | How to Make Your Brand Unbeatable

Success Story with Scott D. Clary

Success Story Media

How To, Business, Education, Self-improvement

4.6 • 326 Ratings

🗓️ 12 October 2024

⏱️ 94 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ About The GuestBrett Berish is the Founder and CEO of Sovereign Brands, a leading international wine and spirits company. With a proven track record of creating successful brands, Berish has established himself as a visionary entrepreneur in the industry. His past brands include Ace of Spades, which he sold to Jay-Z in 2014, and D'Ussé, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively.Today, Berish oversees Sovereign Brands' diverse portfolio, which includes Luc Belaire, the fastest-growing French sparkling wine in the world; Bumbu, the best-selling brand in the U.S. premium rum category; McQueen and the Violet Fog, a small-batch gin from Brazil awarded a 93-point score by Wine Enthusiast; Villon, a revolutionary French liqueur; and The Deacon, a Scotch Whiskey blend. Berish also hosts Self Made, a series featuring conversations with top artists, athletes, influencers, and business leaders, including Rick Ross, DJ Khaled, Post Malone, and Lil Wayne, among others. ➡️ Show Linkshttps://www.instagram.com/brettberishceo/https://www.linkedin.com/in/brett-berish-029963b6/https://brettberish.com/ ➡️ Podcast SponsorsHubspot - https://hubspot.com/ Hustle & Flowchart Podcast - https://hustleandflowchart.com/ NetSuite — https://netsuite.com/scottclary/Indeed - https://indeed.com/clary ➡️ Talking Points00:00 - Intro02:57 - Building a Business05:00 - Standing Out from the Competition08:40 - Early Entrepreneurial Passion16:58 - Biggest Wins & Losses19:05 - Modern Branding Strategies22:39 - Navigating Cultural Shifts in Business23:52 - Sell or Hold? Brett’s Take on Entrepreneurship28:55 - Sponsor: Hustle & Flowchart Podcast29:37 - The Secret to Entrepreneurial Success30:54 - Tying Your Brand to Culture33:25 - Getting Stars Like DJ Khaled & Rick Ross Onboard36:18 - The Ace of Spades Story47:10 - Brett’s Vision as an Entrepreneur51:11 - Crafting Great Products52:23 - Social Media & Brand Building53:48 - Authenticity Through Social Media55:51 - Branding with A-List Talent57:38 - The Politics of Building a Brand1:01:07 - Key Lessons from Brett’s Journey1:02:50 - What "Self-Made" Means to Brett1:17:50 - Advice for Brett’s Younger Self

Transcript

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0:00.0	All right?
0:01.0	All right, listeners, please welcome our real life finance nerd from Nerd Wallet, Sean.
0:06.0	Hey Scott, thanks for having me.
0:07.5	Now we all know Nerd Wallet for their credit card comparisons, but it's much more than that, right?
0:11.0	Yeah, so much more.
0:12.0	I mean, even for credit cards, it's not the basic that right yeah so much more I mean even for credit cards it's not the basic
0:14.1	this card versus that card with us you can filter for features you want you can add your top
0:19.9	cards to a comparison table and get access to exclusive offers.
0:24.0	So smarter tools, smarter financial decisions.
0:27.0	Exactly. Beyond credit cards, we research and review thousands of other financial products
0:32.0	from Hial Sainting accounts to mortgage lenders. and review thousands of other financial products
0:32.6	from High Old Saines accounts to mortgage lenders
0:35.2	so that you can find these smartest financial products.
0:38.7	All right, you hear that world.
0:39.8	Nurd Wallet is not just credit cards. Thank you for that important PSA Scott. And where exactly
0:45.6	should people go to compare and find these credit cards and savings accounts and mortgage rates
0:50.1	and more? Nurd wallet.com forward slash learn more.
0:54.7	Thanks so much Sean.
0:55.8	Nurd Wallet finance smarter.
0:58.1	Scott, I think that's my line.
1:00.0	Finance Smarter y'all.
1:01.2	NERV wallet compare Inc. NMLS, 1, 67539.
	...

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