Brendan Kane, Business and Digital Growth Strategist
Finding Mastery with Dr. Michael Gervais
Dr. Michael Gervais
4.6 • 1.8K Ratings
🗓️ 21 November 2018
⏱️ 94 minutes
🧾️ Download transcript
Summary
This week’s conversation is with Brendan Kane, a business and digital growth strategist for Fortune 500 corporations, brands, and celebrities.
Brendan’s greatest strength is unlocking value. He transforms complexity into simplicity with tools and methods that amplify growth and enable execution.
He thrives on helping his clients systematically find and engage new audiences.
Brendan's success stories include massive global brands like Taylor Swift, Rihanna, Jason Statham, Katie Couric, MTV, Vice, Lionsgate, and Yahoo.
This conversation has something for everyone: whether you own a business, are considering starting one or are just thinking about your personal brand.
The power of social media allows you or your organization to impact many, to get your message in front of the right people, but in today’s world capturing someone’s attention is not an easy feat.
More than 60 billion online messages are sent into the world every day, and only a select few companies can succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.
How can you make a significant impact in the digital world and stand out among all the noise?
That’s at the core of what we discuss in this conversation.
Brendan shares his methods for gaining an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience.
He just published a book that’s jam-packed with these insights- One Million Followers: How I Built a Massive Social Following in 30 Days.
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Transcript
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| 0:00.0 | what's going to capture somebody's attention and make them pay attention? |
| 0:02.6 | Because in the digital world, there's over 60 billion messages sent on digital platforms each day. |
| 0:09.2 | If you don't have a way to stand out and capture people's attention within the first few seconds, you lose. |
| 0:14.7 | There's just no way that you can win. |
| 0:16.9 | So I live in a world of how can you capture people's attention in the shortest time |
| 0:21.8 | period possible to get them to pay Finding Mastery Podcast. I'm Michael Jirbay and by |
| 0:40.2 | Trade and Training, I'm a Sport, Performanceologist, as well as the co-founder of |
| 0:44.3 | compete to create. My partner, Coach Pete Carroll, it's been a blast doing that work with him for sure. |
| 0:51.5 | And the idea behind this podcast, these conversations, |
| 0:54.4 | is to learn from people who are on the path of mastery. To better understand |
| 0:57.4 | what they're searching for, their psychological framework, how they see the |
| 1:01.0 | world, how they organize their internal and external worlds to be able to |
| 1:05.3 | explore what it means to go the distance to understand the nuances of their craft or |
| 1:09.6 | the insights that we all hold within us, but somehow are tapped away. |
| 1:15.0 | And we also want to dig to understand the mental skills that they use to build and refine their craft. |
| 1:20.0 | Finding Mastery is brought to you by Vitruvian. |
| 1:24.0 | Vitruvian is on a mission to help people live longer, stronger lives. |
| 1:28.0 | And their marquee product, the trainer plus, is at the forefront of that revolution. |
| 1:34.0 | So Vitruvians trainer plus is the ultimate all in one home gym solution |
| 1:39.0 | and it's brought to you on a single compact platform. |
| 1:44.0 | It's really unique. |
| 1:46.0 | There's no bulky equipment here. |
... |
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