We did research, we did focus groups with top women with our GMs, and what we found from

the women was that when they played and competed at the highest levels, all of our players were

headsets. I mean, if you're going to play at an elite level, you have to have a headset

and communicate with your teammates. And what happened was, as soon as they kind of identified as

a woman with a woman's voice, they got past of all this. You know, they were harassed at times,

it was kind of a toxic environment for them. And so they were getting past the ball less often,

than other male counterparts. And so as a result, if we're evaluating statistics, of course,

their statistics are going to be less, if they're not getting as many opportunities.

So we then, in season two, we worked with our analytics company to start analyzing players,

how effective they were when they actually got the ball.

I'm Srini Rao, and this is the unmistakable creative podcast, where you get a window into the

stories and insights of the most innovative and creative minds, who've started movements,

built driving businesses, written best selling books, and created an insanely interesting art.

For more, check out our 500 episode archive at unmistakablecreative.com.

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you'll see you there. Visit unmistakablecreative.com slash tribe to join. Again,

that's unmistakablecreative.com slash tribe.

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