This is Entrepreneurs the Playbook, where each week I bring you some of the greatest

athletes, celebrities, and entrepreneurs to talk about their personal and

professional playbook to success. There's Dave Meltzer with Entrepreneurs the

Playbook and I have an amazing entrepreneur right up my specialty in Alley, so

we're gonna have a great conversation. Brett O'Brien, he is the CMO, the chief

marketing officer of Frito Lay North America. Welcome to the Playbook. Thank you

very much. It's awesome to have you because we have so many people in our

community that want your job and I know that doesn't make you nervous, never

has me be nervous. In fact, when I was running Lee Steinberg, the sports agency,

I always told my wife, I said, if they only knew the glamourized stock of being

the CEO of Lee Steinberg, go ahead, take my job please and as long as I can keep

the money. But more importantly, it's not easy if we connected the dots

backwards to your journey. Nobody would probably believe this is where you

would have ended up with the greatest brands in the world and being the CMO of

these fantastic brands. I was hoping you could share that journey and along

with it, if you want mine giving us a little bit of the mindset, so those

younger entrepreneurs will realize they're not alone, that everyone's felt

this way. I wanted to be an NFL superstar but this is what happened. So if you

could share that with us, it'd be terrific. Yeah, sure, happy to and yeah, I

don't want anybody to take my job because I love my job. So I'm good. Yeah, you

know, so I grew up outside of Boston and I went to school in DC for college and

stayed in DC after and worked in sports marketing. So so similar to you, a work

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