Breaking the Cycle of Veteran Struggles: Matt Maples’ Mission of Hope and Healing

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 26 November 2025

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Raised in Amarillo, Texas, Matt Maples' values were shaped early on by his grandfather, a World War II and Korean War veteran, whose daily lessons over breakfast instilled the principles of service, sacrifice, and putting others—family, community, and country—ahead of oneself. This foundation, reinforced by education and years of pastoral ministry, fostered a deep sense of purpose in Matt, one rooted in the belief that fulfillment comes not from personal gain but from giving selflessly to others and enabling people to become the best versions of themselves. This philosophy has informed his mission-driven approach throughout a diverse career, culminating in his leadership role with USA Cares.

Transcript

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0:00.0	We can put that in a little bit of perspective here. In the 22-year war on terrorism, we lost
0:06.6	about 7,7,500 active-duty military, which is tragic, but still, I mean, as I told you, my
0:16.5	grandfather was involved in D-Date. We lost far, far more than that in that battle. But in that same
0:22.7	22-year period, we've lost over 144,000 veterans to suicide. Step into the world of success
0:33.7	with your brand amplified, the ultimate podcast designed to unravel the intricacies of
0:39.2	thriving businesses. I'm your host, Onica Jackson, and I'm on a mission to uncover the stories,
0:45.1	strategies, and secrets that have propelled entrepreneurs and business leaders to success.
0:54.0	Matt Maples, I'm so pleased to get to interview you and talk about your long career
1:00.4	in servant leadership.
1:01.7	Because when I look at everything you've done, the care that you've put into, whether
1:05.8	it's nonprofits like USA CARES or into the church and ministry or into any of your other roles, that is what I see.
1:16.5	So thank you for being here. I really appreciate it.
1:20.2	Oh, thank you so much, Anika. It is my pleasure and honor to be with you today.
1:25.2	Well, I would love to hear a little bit about your background, your backstory,
1:29.0	before we get into what you do today and how you're helping veterans. Oh, I would be delighted to
1:34.8	tell you. So I have lived, most of my career, I've worked in pastoral ministry. I grew up in the Texas
1:41.8	Panhandle. So I grew up in a city called Amarillo, Texas.
1:46.6	We have a famous song about us by George Strait and a stave house that everybody wants to go to.
1:54.8	But I grew up there, went to high school there, went to college there.
1:59.7	And while in college, I started getting connected
2:02.3	to my faith, and I started getting connected to opportunities to serve my community and people around me.
2:09.7	So while there, I decided, well, I wanted to go to graduate school. And I got connected to a school in the
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