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Entrepreneurs on Fire

Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.84.1K Ratings

🗓️ 25 January 2022

⏱️ 55 minutes

🧾️ Download transcript

Summary

Clay is a frequent EOFire guest, former United States Small Business Administration Entrepreneur of the Year Award Winner, author, a master of scale and business growth coach. Stephanie is a long-time EOFire listener who Clay has helped to grow her business by 1,462%!

Top 3 Value Bombs:

1. Don’t try to land the biggest outlet, try to get covered first in small, monthly magazines.

2. It’s really less about coming up with new angles and more about understanding the target audience of the outlet you want to speak to.

3. The 3 things you need to know when approaching PR: Know your angle, know your target, and pick up the phone!

Attend one of Clay's conferences - Thrive Time Show Conferences

Sponsors:

Headspace: This year, it’s time to invest in yourself and finally relieve your ongoing stress, anxiety and sleeplessness. However you’re feeling, try Headspace at Headspace.com/fire and get one month free of their entire mindfulness library!

HubSpot: Start giving your customers what they deserve. Learn more about how you can transform your customer experience with a HubSpot CRM Platform at HubSpot.com!

Transcript

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0:00.0

Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like A B M conversations.

0:13.0

Today we'll be breaking down the 1,462% growth of Stephanie Pippkin to drop these value bombs. I brought clay Clark and Stephanie Pippkin into EO Fire Studios.

0:24.0

Clay is a frequent EO Fire guest former United States small business administration entrepreneur of the year award winner author a master of scale and business growth coach.

0:34.0

Stephanie is a longtime EO Fire listener who Clay has helped grow her business by 1,462% in today's foundation. We're going to be talking about the steps that Clay took Stephanie through to have this unbelievable result as soon as we get back from thank in our sponsors.

0:52.0

If you like your mind doesn't have an off switch why not make a small change that will have a big influence on your mental health and well-being start your year with headspace try headspace at headspace dot com slash fire and get one month free of their entire mindfulness library that's headspace dot com slash fire.

1:10.0

The my first million podcasts features famous gas discusses how companies made their first million in brainstorms new business ideas based on the hottest trends and opportunities in the marketplace. One recent app was all about how venture capitalists make money listen to my first million wherever you get your podcasts.

1:26.0

All right fire nation we are kicking off by breaking down the 1,462% growth of Stephanie Pippkin and I can't wait to tell this story and we have a step by step process is going to below your minds.

1:40.0

But first off I want to bring Stephanie on the mic because she's been a long time listener of entrepreneurs on fire she told me pre interview that she was accomplishing a lifelong goal of being a gas I'm really excited to be able to be here while she's accomplishing this goal and Stephanie say hello to fire nation and then just take us through.

2:00.0

The story of how you first heard about clay Clark and his business growth coaching hey, LD and hey fire nation thank you so much for having me.

2:10.0

I actually heard about clay arc while cleaning a bathroom listening to EO fire as the time I ever heard of who clay Clark was and it was a podcast episode about.

2:22.0

EO and website optimization and so that's how I heard about him I ordered his SEO book and we were off to the race from there.

2:33.0

Basically wanted to look at my website see how I can optimize it and I had absolutely no interest in business coaching whatsoever as he could probably tell by my call with him was not interested at all I was like I don't need business coaching.

2:47.0

I only cry like seven times a week there's no need to have business coaching.

2:52.0

But obviously there was room for improvement and so that was in March of 2020 we started working together and here we are now well off to the races I think it's a little bit of an understatement because you won the Kentucky Derby I mean 1,462% growth and I love that visual you gave us of cleaning a bathroom because I know that I chuckled and I know a lot of people in five.

3:16.0

I know a lot of people in fire nation of circle because we've all listened to podcasts and really interesting and strange places and I mean I actually love when people send me an email and say John I was listening to you as I was trekking Mount Everest or as I was you know splunking in the Philippines or whatever they were doing I'm just like I just love hearing those stories you know even when it's cleaning a bathroom in fire nation yes your life can be changed when you are multitasking cleaning a bathroom and listening to entrepreneurs on fire so Stephanie.

3:45.0

Before we get into some real amazing details from Mr Clay Clark himself where are you from what's the name of your business break it down for us yeah I am from rural western Wisconsin my business is so we to residential commercial cleaning and we have two locations one in black or falls Wisconsin which is a town of 5,000 and one in spito Wisconsin which is a town of 9,000 so very rural.

4:13.0

And that's people get kind of surprised about our numbers when I tell them how smaller population is my business and we're from well fire nation you can check out more about Stephanie at serene clean and that website is serene S E R E N E serene dash clean dot com and off topic questions Stephanie have you seen the show made on Netflix I have I enjoy it immensely.

4:42.0

I think it's a fantastic show I mean fire nation M A I D put it on your list if you're watching Christmas shows right now I get it but when you get the chance watch made M A I D it's a fantastic show on Netflix for a lot of great reasons and we have waited too long to bring a man that can literally and figuratively match my energy on a microphone and he's going to take us through the eight steps that he took Stephanie Pippkin through in rap.

5:11.0

To growing her business so Clay Clark say hello my man and then take it away well I appreciate you for allowing me to be here with your listeners and I encourage everybody to grab a pen and a pad because you know Thomas Edison once said vision without execution is hallucination and if anybody learns something today and they don't apply it and directly apply it to their lives to improve their quality of life and the quality of their business I feel like today's a show could have could be potentially a wasted opportunity so great.

5:40.0

So grab a pen and a pad maybe an etch of sketch or a crayon whatever you choose to write with and hopefully we drop some knowledge bombs you can directly apply beginning today well I love the fact that you're using my language knowledge bombs value bomb school we dropping all of the fire nation and I do want to just start with a quote because this is a quote that you love that I just had to pull out to make sure we talked about which is a goal is a dream with a deadline so talk to us about that goal talk to us about this first time.

6:09.0

So I think that's a good thing about this first step that you took her as we go through the process.

6:13.0

Well, first thing we want to do if you're listening right now you want to go to thrive time show.com forward slash EO fire you go to thrive time show.com forward slash EO fire and you need to look at the testimonials look at people like Stephanie look at people on the web to look at people like Randy

...

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