Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 5 March 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Russell Brunson Show, I’m bringing you something super special - the first of a four-part series featuring Dan Kennedy from our Day with Dan at Funnel Hacking Live 10 ‘The Last Dance’. If you’ve ever felt like your business is different, that the usual marketing strategies don’t apply to you, or that breaking into a market is harder than it should be, this episode is going to shift your perspective. Dan and I dive into the biggest mistake entrepreneurs make: believing their business is unique when it comes to marketing and sales. The truth? All businesses follow the same core structure… Attracting customers, converting them into buyers, and maximizing revenue. Those who succeed are the ones who understand this and leverage it to their advantage. Key Highlights: Why the belief that "my business is different" is killing your success How every industry has hidden power structures, and why breaking the rules is the key to market disruption The fundamental marketing principle that applies to every business, no matter the niche Why most entrepreneurs fail to recognize how Vegas and Disney extract maximum dollars per customer (and how you can apply the same strategies) The real way to define your business (hint: it’s NOT the product or service you sell) Most people look at the surface of a market, but the real opportunity is underneath - in the unspoken rules, outdated structures, and unsatisfied customers waiting for something better. In this episode, you’re getting some real gold nuggets from Day with Day as he breaks down how to spot those opportunities and position yourself as the disruptor who rewrites the game. You can’t afford to miss this episode… and the next ones coming soon! https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello Blue Skies. Hello moving onwards and upwards. Hello, taking control of your money. Say hello to tax-free investing. Open a Stocks and Shares ICER and act by the 5th of April to get 100 to 3,000 pounds cashback. Cargreaves lands down. Hello Life. Register and add or transfer £10,000 plus. You may get back less than you invest. And tax benefits vary. For terms and conditions, see hl.com.uk.
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0:56.9	savings or investments with HSBC UK or Premier status abroad. Do you have a funnel, but it's not converting?
1:02.3	The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert,
1:09.9	then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's sellingonline.
1:15.7	com slash podcast. This is the Russell Brunson show. What's up everybody? This is Russell.
1:24.6	Welcome back to the show. I've got something fun for you for the next couple episodes. So this is just funnel hacking live. You may have heard. We did a special VIP day with Dan Kennedy before the event started. And Dan was my original mentor. He's who I learned marketing from. I still, to this day, listen to more Dan Kennedy than any other marketing person on the planet. I have calls in once a month.
1:44.3	Like I still, he's my, he's the guru to the gurus. He's who I learned from. Anyway, it was really fun.
1:49.1	The whole VIP Dan Kennedy Day. But the very first two hours of the day, I had a chance to sit down and actually
1:54.6	interview Dan. And we specifically for the event wanted to talk about a concept he actually
2:00.6	brought up at the last
2:01.3	Fidel Hacking Life. He shared this really cool thing about how, you know, any market, there's people
2:06.1	that are frustrated, they're waiting, they're trying to figure things out, but he said that
2:10.1	they're, that in every market, people are waiting for their radical to arrive, but the person
2:15.0	to step up and say, no, things are different, things are going to change. This is where we're going to go. So you think about like our businesses,
2:20.7	like we as the attractive characters of our businesses. We are the radical in our industries, right?
2:24.6	We come in and we have different ideas, different things. And from there, people will then
2:28.1	follow us. And that's kind of the, that's kind of how it's supposed to work right and so uh the whole dan kennedy day he went deep
2:35.2	into that philosophy and principles and how we do it and stuff like that and so i'm going to take my two
2:39.4	hours with him i'm going to break it up over the next couple episodes with you guys so you can learn
2:43.6	some cool ideas this first episode we specifically start off by talking about how a lot of people
2:48.8	think that our business is different and these things don't apply to them, where in reality they do. And Dan will talk about that.
	...

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