We've really been, as I mentioned earlier, working on a problem that I think is fundamental to

capitalism and important for businesses of all kinds and really connected to some really like

human truths of, you know, if you want to build a strong

relationship with someone you should try to understand them as well as you can when you

meet them and use that understanding in order to have more relevant interactions

with them and that'll build a stronger relationship, right?

And so I think that we're kind of in the fundamentals of business and we're trying to work on some fundamental

things about human relationships, which means that I think that Braise's approach to this problem is

applicable to the vast majority of businesses in the world.

I'm Mary Long and that's Bill Magnison, CEO and co-founder of Bries, a highly

customizable customer engagement platform that helps some of the biggest brands in

business connect with their customers. My colleague Tim Byers cut up with

Magnitson for a closer look at Breeze's orchestration platform. They

discuss the benefits of building relationships around people rather than channels.

Why Breeze is akin to a high-frequency relationships around people rather than channels,

why Braise is akin to a high frequency trading system,

and what needs to happen for Braise to become a truly great stock.

Bill, good morning, thanks for coming on to talk about Braise.

You just had quarterly results, good results, revenue up 33% year over year, good growth across the board here.

But we'll get to those earnings numbers in a minute.

I want to talk a little bit about this company that you've built.

So let's go back into the into the way back machine a little bit and describe what praise is but starting from what you saw when you and

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