Welcome to the home brand with Donnie Deutsch. I am Donnie Deutsch and this is the

podcast dedicated to a simple premise that everybody in everything today is brand

Every athlete have a superstar every entertainer every politician every product every corporation every political party everything is a brand

brand a set of values we do two things here we do a big interview that we drop on Thursdays is Lawrence O'Donnell, of course, the brilliant host of the last word on MSBC.

We're going to have a lot of fun with Lawrence, a lot to talk about there.

And on Tuesday today, where we're dropping this is our Brands of the Week.

This is where we go over the brands that are

driving the zeitgeist which brands are up which brands are down let's get right to

it first off happy valentines day a brand up for valentines day to all the lovers

out there I wish you a happy, happy Valentine's Day.

So a generic brand up, we love Valentine's Day.

Interesting enough, here's some real brand, here's some real kind of meat and potatoes

brand up for Valentine's Day. Economists are predictingups for Valentine's Day.

Economists are predicting this year that the most expensive Valentine's Day this year

is a $25.9 billion expense.

That's all everybody everybody if you add up

what everybody spending on Valentine's Day,

roses and candies everything.

Almost 26 billion that's an 8% increase from last year and

Valentine's Day is the fifth largest consumer spending event in the United States. A couple of

other facts. 85% of adults ages 18 and older plan to celebrate Valentine's

day this year. Of those celebrating almost three quarters spent to dine or

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