Welcome to Anmbre with Donnie Deutsch.

I am Donnie Deutsch and this is the podcast that is dedicated to a simple premise

that everybody and everything today is a brand every athlete every personality every

celebrity every product corporation every movement every breakfast, they're all brands.

What we do here is a couple of things.

We do an interview with a big personality about their own personal brand that breaks on Thursdays.

This week it'll be Ben Smith, the former editor of Buzzfeed News, one of the most important

media journalists around, if not the most important.

He's got a new news site, a new news information service.

Semaphore, you're going gonna want to check it out.

He's really, really a fascinating, fascinated guy.

And that's on Thursday.

And today we drop what we call our brands in the week.

These are the brands, the shaping of the guys.

I guess, which brands are up, which brands are down.

Let's get right to it.

First up, big brand now for MAGA.

The MAGA movement officially is widely unpopular.

The Make America Great or the MAGA Movement, as part of an NBC news poll, just 24% of Americans

have positive views of the movement, while 45% voice negative views.

That's a huge opportunity for the Democrats because don't even call

the Republicans anymore. Call the Magas. Maga is a shorthand that says

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