Welcome to our own brand with Donnie Deutsch. I am Donnie Deutsch and this is the

podcast dedicated to a simple premise that everything today is a brand every person every celebrity every athlete every company every product every movement every religion every politician every political party all brands brand is set of values we do two things here

first of all on Thursdays we drop our big brand interview with a big personality

but their own personal brand this week it's a brilliant Thomas Friedman of course

New York Times columnist, one of the smartest

guys on the planet, I'm so interested to talk to him about the election, about Israel,

about everything that's going on in the world.

And today we do call our brands of the week.

These are the brands that are shaping the zeit guys,

who's up, who's down.

Let's get right into it.

First of a huge brand down for the Washington Post.

As we all know over the weekend,

horrific tragedy 12 young children killed on a soccer field

in the Golan Heights Drew's by Hezbollah just slaughtered killed and the Washington Post runs two days later a

picture of the grieving families but the headline is Israel hits

targets in Lebanon.

Israel's response to it.

So you look at it and it looks like Israel is doing something offensive.

On the very very pages that they're showing, the grieving families who lost children they're talking about

Israel striking back at in Lebanon and it's just it's upside down and it's a

per another example of the media not covering it fairly.

...