Brands boycott Facebook
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 1 July 2020
⏱️ 19 minutes
🧾️ Download transcript
Summary
Will the Stop Hate for Profit campaign change the social network's handling of "toxic" content? Big names like Ford, Starbucks and Unilever are pulling ads from Facebook starting this month.
Ed Butler speaks to some of the companies involved: Damien Huang, president of outdoor clothing company Eddie Bauer, Mary Ellen Muckerman from tech firm Mozilla, and Ryan Gellert from Patagonia.
As the campaign appears to gather momentum, how much will it hurt Facebook's business? Jordan Bucknell, founder and CEO of Upbeat Agency, a facebook and Instagram advertising agency, describes the draw of the platform for many small businesses. And Steven Levy, author of the book Facebook: The Inside Story, explains why the real pressure for change could come from Facebook's own workforce.
Producer: Edwin Lane
(Photo: Stop Hate for Profit campaign displayed on a smartphone, Credit: EPA)
Transcript
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| 0:00.0 | Hi there, I'm Ed Butler. |
| 0:02.9 | Welcome to Business Daily from the BBC. |
| 0:05.1 | Coming up, brands taking a stand against the biggest social platform of them all, Facebook. |
| 0:11.2 | The internet needs to be a place for civil discourse that promotes human dignity, |
| 0:16.4 | where there's trustworthy, verifiable facts. |
| 0:18.9 | That's what we are looking for in terms of Facebook stepping up to the plate. |
| 0:23.0 | The Stop Hate for Profit campaign has launched today with an ad boycott against the world's |
| 0:28.4 | biggest advertiser. |
| 0:30.0 | Will it work? |
| 0:31.0 | In 2016, this was a love affair. |
| 0:33.5 | It was almost a cult of Zuckerberg inside of Facebook. |
| 0:36.9 | In the summer of 2020, they want their boss to make some changes. |
| 0:42.0 | So that's new. |
| 0:42.8 | That's all to come on Business Daily from the BBC. |
| 0:58.0 | Remember this a few weeks ago. |
| 1:03.3 | Protests outside the White House triggered by the death in police hands of George Floyd. |
| 1:07.2 | The demonstrators were apparently dispersed by smoke bombs and pepper spray as President Donald Trump and entourage made their way to church for a photo |
| 1:11.9 | opportunity. A day afterwards, the president gave a speech. Our nation has been gripped by professional |
| 1:19.4 | anarchists, violent mobs, arsonists, looters, criminals, riders, Antifa and others. If a city or state refuses to take the actions that are |
| 1:30.7 | necessary to defend the life and property of their residents, then I will deploy the United |
| 1:37.1 | States military and quickly solve the problem for them. He drove a similar message home with a now notorious post on Twitter. |
| 1:47.7 | When looting starts, shooting starts, he wrote. |
... |
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