Branding You
The CEO Teacher Podcast
Kayse Morris
5.0 • 734 Ratings
🗓️ 23 October 2018
⏱️ 19 minutes
🧾️ Download transcript
Summary
How do you brand your business so that you can be unique and different than everyone else? I love the topic of branding and specifically branding YOU. There are a lot of misconceptions about branding..that it has to be this perfect structure, that we have to know everything there is to know before we start. This is so far from the truth. My brand has evolved over the years into what it is today and that is completely expected! Branding is so much more than a color or an image. It's just not that simple. So, today, I am giving you all the details on branding and how you can brand YOU.
In this episode you will learn:
- How my brand has changed over the years
- How to change your mindset and quit believing "It's all been done before"
- About defining your avatar to help define your brand
- The necessity of looking at other brands outside of your niche
- How to incorporate your brand in different areas associated with your business
Links and resources mentioned in this episode:
Lyndsey Kuster
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Transcript
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| 0:00.0 | Today's episode is all about branding. |
| 0:03.0 | I get asked the question all the time on my Instagram, teaching on less, about how to brand your business so that you can be unique and different from everybody else. |
| 0:14.1 | So today I'm going to be going over my top tips for branding you. |
| 0:18.3 | So stick around and let's get into the podcast. Welcome to the GoGetters podcast, |
| 0:24.6 | where we talk about all the secrets to marketing your online business. This former teacher |
| 0:30.5 | turned GoGetter now runs a successful online business after leaving the classroom behind |
| 0:36.2 | and thinks you can too. |
| 0:38.4 | Here's your host from the blog, Teaching on Less, Casey Morris. |
| 0:43.7 | Hey friends and welcome back to another edition of the GoGetters podcast. |
| 0:48.3 | Today we are going to be jumping on the topic that I love very much and that is branding, |
| 0:58.5 | specifically branding you. Yep yep that's right did you know that you can actually brand yourself and I think there's a lot of common |
| 1:04.2 | misconceptions when it comes to branding that we always assume it has to be this perfect |
| 1:09.2 | structure that it has we have to know everything exactly |
| 1:12.0 | down to the tea when I first started my business back in 2013 I was still teaching on less |
| 1:19.3 | and at the time I aspired to live in a tiny home and my brand was a old, which it still is, but I will tell you how that |
| 1:30.5 | has evolved over the years. But it was more or less telling everybody I was going to retire early |
| 1:36.4 | and I was going to live in a tiny home. Well, now that I have three, almost four kids, I no longer |
| 1:41.5 | wish to live in a tiny home because that does not sound like |
| 1:44.8 | something that I would enjoy. However, the theme behind my brand still holds true and the avatar, |
| 1:52.2 | which we will talk about, which is your ideal customer, is also the same person that it was |
| 1:57.0 | five years ago. Now teaching on less has evolved into a much bigger brand than |
| 2:03.3 | what it was in 2013 and I want people to know that okay teaching on less she is a |
... |
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