Branding Essentials for Business and Career Success with Steven Wolfe Pereira & Marisa Thalberg

Hello Monday with Jessi Hempel

Careers, Business

4.8 • 1.1K Ratings

🗓️ 4 November 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

What makes a brand memorable? Why do some brands feel like home, while others remain simply functional? In this episode of Hello Monday, Jessi Hempel speaks with industry experts Steven Wolfe Pereira and Marisa Thalberg, who share insights from years of leadership in branding and marketing. They break down the essentials of brand-building, explaining why it's crucial not only for businesses but also for personal career growth. Steven and Marisa reveal why defining a brand’s purpose and promise is key to making it memorable and effective, offering actionable strategies for crafting a brand that stands out in any field. Together, they explore the “four P’s” of branding—Product, Pricing, Place, and Promotion—and discuss how each element contributes to a powerful brand identity. Whether you're an entrepreneur aiming to build your business or an individual navigating your personal career journey, this episode provides an essential guide to branding as a tool for lasting impact. Continue the conversation with us at Hello Monday Office Hours! RSVP here to join us on the LinkedIn News page this Wednesday at 3 PM EST.

Transcript

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0:00.0	LinkedIn News
0:02.1	From the news team at LinkedIn, I'm Jesse Hempel and this is Hello Monday, our show about the changing nature of work and how that work is changing us.
0:15.8	And guess what, folks, we are winners of the Signal Awards.
0:19.6	We won the gold in the general business category.
0:23.8	And thanks to everyone here, we won listeners' choice. I appreciate you coming out for the show in
0:30.1	every way that you do. Now. Quick question. Don't overthink the answer. What's the difference between VRBO and Airbnb?
0:40.9	Okay, how about Uber and Lyft?
0:43.5	Now one more, Lenscrafter and Warby Parker.
0:47.9	Ostensibly, each set of companies offers a similar product or service.
0:53.0	There's rentals, rides, glasses. But in each case, you
0:57.0	probably have a very strong opinion about which one you'd rather use. That opinion is shaped
1:03.0	by its brand. At its core, branding is the story that's being told about a product or a service,
1:09.0	or a company, or even a person.
1:12.4	And let me tell you, if you get it right, it can make your business.
1:16.3	Just think about that conversation we had about Warby Parker earlier this fall.
1:21.4	So today, I'm going to bring you a crash course in branding and marketing with two old friends,
1:27.4	Stephen Wolf Pereira and Marissa
1:29.4	Thalberg. I've always considered these folks kind of like mentors, and I was excited to learn that
1:34.9	they have launched their own podcast. It's called brand new. Get it? Brand? It's for anyone coming up in the
1:42.2	field who wants to understand what the experts think, or more importantly, how they think.
1:48.6	After the break, get ready for a crash course. Stay with us.
1:58.1	Hey, I'm Michael Kovnet, host of The Next Big Idea Daily.
	...

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