Brand Spotlight - Nic Hyl: Why I Created My Own Swimwear Line
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 12 March 2021
⏱️ 14 minutes
🧾️ Download transcript
Summary
Nic Hyl is the founder and creative director of New York’s newest emerging swimwear and lifestyle brand, Nic Hyl. As a lover of travel, fitness, fashion and having previously worked in the fashion industry for brands including Norma Kamali and Ralph Lauren, Nic has taken her experience and expertise, Jamaican roots, and Florida upbringing to create a brand inspired by her love of quality, fashion and a vacation inspired lifestyle.
“It’s the beauty of fashion that I see on a daily basis on New York City streets coupled with my Florida roots and Jamaican culture, that has inspired me to create a swimwear and lifestyle brand, so that fashionable women can translate their personal style to the beach, pool or wherever their lives take them. My goal is to celebrate a wider definition of beauty for every body, everywhere; one uniquely beautiful garment at a time, so that women can feel beautiful in the skin they're in."
– Nic Hyl
Currently, Nic is working on size inclusive styles and modest swimwear for women of all sizes to see themselves represented in their swimwear and lifestyle garment choices. These styles will launch sometime in 2021.
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Transcript
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| 0:00.0 | Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and |
| 0:06.5 | brands to learn their stories, what makes them tick, and tips and tricks that make a difference. |
| 0:13.0 | Welcome to this edition of Your Brand Amplified, |
| 0:17.0 | the podcast where we talk to entrepreneurs and brands |
| 0:20.7 | about what makes them different and unique. So hello Nick, how are you? I'm doing |
| 0:27.5 | great. Thank you so much Anika for having me. How are you doing? I'm doing pretty |
| 0:31.7 | well. Can't complain. |
| 0:33.2 | It's beautiful outside, thank goodness. |
| 0:37.4 | So I want to dive right in and have you introduce yourself to our audience. |
| 0:42.4 | Sure, thank you. My name is Nick Hill. I am a fashion designer. I am a new course creator. |
| 0:52.0 | And I'm also getting into public speaking and I really just you know |
| 0:59.2 | want to help women feel beautiful with the pieces that I make and I love sharing tips that are going to help other |
| 1:07.1 | entrepreneurs on their journey. |
| 1:09.1 | Wonderful. Well our first official question is the importance of story. It's something that I emphasize every day as a publicist and marketer. |
| 1:20.0 | So tell us your story. |
| 1:23.0 | Oh wow, it's quite amazing and involved and interesting and I'll make it as simple as possible because I know this is a quick podcast. I have my window open, so if you hear horns |
| 1:37.2 | honking, that's New York City in the background saying hello. I sold everything I had moved to New York with $300 and five |
| 1:46.6 | suitcases and a dream and 11 years later I am still here and I saw that dream through and then new dreams happened along the way. |
| 2:00.0 | My dream was to get a job working in the fashion industry and to learn as much as I could so that I could start my own brand and $300 worked because I came with I came into a job so I had a job |
| 2:18.4 | lined up already by the time that I got here and that's the only real way that it worked. I don't know that it would have worked. |
| 2:24.7 | But it's interesting because when I got here that job told me, you know, sorry we lied, we're not going to pay you. |
| 2:33.0 | So I really had to it's the grace of God that I survived in all honesty |
... |
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