Maya Malekian and Geneve Lau: Why We Started a Student Run PR Firm
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 31 December 2020
⏱️ 17 minutes
🧾️ Download transcript
Summary
empath worldwide was born out of adversity. In a time of global uncertainty for young professionals, small businesses, and nonprofits, we identified a common ground; the need for innovation and communication. We help resilient organizations forge strong virtual relationships with their communities across the globe through strategy driven by creativity, versatility, and adaptability.
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Transcript
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| 0:00.0 | Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and |
| 0:06.5 | brands to learn their stories, what makes them tick, and tips and tricks that make a difference. |
| 0:13.0 | And welcome back to the latest episode of your brand Amplified. |
| 0:17.0 | And I am here with a couple of fellow PR pros. |
| 0:21.0 | Janive and Maya, welcome to the show. |
| 0:23.4 | Thank you for having us. |
| 0:26.0 | You are welcome. |
| 0:27.0 | I always love interviewing other publicists and getting their stories and understanding what |
| 0:32.3 | brought them on this path and you know how what your |
| 0:35.8 | brand story is and how you help others so let's start there let's start with |
| 0:40.0 | the importance of story we all know in the world of PR that can make or break any |
| 0:44.6 | brand. So what is your story? I would say for Empath the story and you know stories in |
| 0:51.6 | general and communications is so important in our name |
| 0:54.9 | Empath we embody empathy and I think when you're connecting with somebody it's really |
| 0:59.5 | important to connect with the story right you can connect with words you can connect with ideals story, right? You can connect with |
| 1:03.0 | ideals, but it's really the story that drives it home and takes it to heart for |
| 1:08.5 | people. Yeah, and going off of that I would just say that it's when you find a common ground, it's when you are willing to see the other person's perspective and not just see it, but also like put yourself and that's where the word empathy come from put yourself in their shoes and really try to understand what's happening on a very, you know, personal level and not looking at it as, you know these transactional relationships. I think that's super important when it comes to story telling is to understand that each character whether that be in real life or in fiction of these stories, are people and they have their own complexes and we need to be able to recognize that and find all of those intricacies within that. |
| 1:54.0 | Absolutely. |
| 1:55.0 | And speaking of that and speaking of Empath worldwide, |
| 2:00.0 | you're a relatively new agency, and you formulated yourselves a little differently than |
| 2:06.0 | a lot of agencies out there. |
| 2:07.9 | So tell our audience a little more about you and why you decided to go on this route for your careers, where it's taking you and what you're doing right now? |
... |
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