Brainwash Yourself to Success | Kendra Scott

BigDeal

Codie Sanchez

Marketing, Business, Investing, Entrepreneurship

4.9 • 970 Ratings

🗓️ 16 October 2025

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

I sat down with Kendra Scott — yes, *that* Kendra Scott — to unpack how she turned $500 and a side hustle into her billion-dollar brand Kendra Scott. We talk about how she bootstrapped from her spare bedroom, sold jewelry door-to-door with a baby on her hip, and built an empire by staying authentic when everyone else chased trends. You’ll hear the raw, unpolished truth about scaling a business, why passion and persistence matter more than perfect timing, and how she’s now flipping the script as an investor and founder of Yellow Rose. If you’re building something from scratch or just need a reminder that grit beats glam, this one’s for you. Thanks to GoDaddy for sponsoring this video! Head to https://godaddy.com/codiesanchez to get started with GoDaddy Airo® today. 00:00 Intro 01:17 Bootstrapping and Scrappy Mindset 02:55 Lessons from Failure and Persistence 13:01 The Power of Connection in Retail 21:56 Disruptive Marketing Strategies 31:09 Balancing Success and Personal Life 38:55 Balancing Motherhood and Business 40:18 Creating a Business Utopia 42:16 Facing Business Challenges 44:47 The Birth of Kendra Scott Retail 47:33 Embracing Authenticity in Business 50:22 The Inspiration Behind Yellow Rose 55:32 Working with Dolly Parton 01:07:13 Shark Tank and Entrepreneurial Insights 01:11:14 Final Thoughts MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Our community: https://contrarianthinking.typeform.com/to/WBztXXID Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Ready to launch your business? Get started with the commerce platform made for entrepreneurs.
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0:22.8	entrepreneurs like you. Sign up for your $1 a month trial at Shopify.com slash setup.
0:30.0	Every time someone says, oh, you don't have a college degree, you can't probably do that job,
0:33.8	or there's a million jewelry designers out there. What's going to make you special? It's like,
0:36.9	oh, let me show you. I get excited when someone tells me you can't do something. I'm like,
0:41.8	ooh, say it again. We're here with Kendra Scott, designer, CEO, and the entrepreneur turned
0:48.0	$500 into a billion dollar brand. Welcome to the world of Kendra Scott. If you want to
0:53.4	brainwash your way to success and make a business or money on your own terms, this podcast is for you. You're going to want to hear this story if you feel stuck, if haters are getting in the way of you achieving the life that you want, or if you want to figure out how to take your business to the next level with stories from somebody who's done it without a legacy of money
1:11.4	just with a bunch of grit. No one would invest in me for 10 years. I bootstrapped this business.
1:17.6	And as I run a billion dollar business today, I still have that scrappy startup mindset. You know,
1:22.7	when you start with nothing, you never forget how hard that is. Oh, yeah. Was there ever a moment
1:27.3	where you thought this business is going under, yeah. Was there ever a moment where you thought
1:28.0	this business is going under, we're not going to make it? How much time do we have?
1:32.5	Like every Tuesday? I mean, Colleen, there were so many. So, we're going to start with a tactical
1:41.1	question. Okay. You started kind of famously with 500
1:45.1	bucks and have built now, is this right, a billion dollar brand? Over.
1:49.2	Ooh, that's sexy. I like it. Over billion. Which is crazy because jewelry is just hard in general
1:56.7	to get to that level. But do you remember, when did you spend your first 500 bucks on?
2:02.4	Materials. I mean, I had to make the product. So I had to make samples. I mean, it was like
	...

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