Brainstorming Your Brand Name (Plus a Bonus!)

Money Rehab with Nicole Lapin

Money News Network

Education, Business, Self-improvement

4.6 • 1.7K Ratings

🗓️ 9 November 2021

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

You’ll have to do a whole lot of hard things when you’re starting your own business… we’re talking tax forms and paperwork galore. While coming up with your business’ name is more fun than doing all the tax stuff, it’s somehow just as hard? Today Nicole gives suggestions on how to brainstorm your brand name, and tells the story of an online bully who tried to sue her over a domain name. Yeah, you’re gonna want to buckle in for this one.

Transcript

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0:00.0	Hey guys, are you ready for some money rehab?
0:05.1	Wall Street has been completely upended by an unlikely player. Game stop.
0:09.8	Ian and should I have a 401k because I don't do it?
0:12.6	No, I know.
0:15.2	I think the whole world will revolve around you on your money. What a dumb shit.
0:19.8	Charge for wasting our time.
0:23.8	I will take a check.
0:24.8	I don't want to get pulled.
0:26.8	You recognize her from anchoring on CNN, CNBC, and Bloomberg.
0:31.2	The only financial expert you don't need a dictionary to understand.
0:35.4	The cold lap in.
0:37.4	What's in a name?
0:39.4	Well, a lot. Just like you stress over the name of your kid or your puppy,
0:44.4	you should be equally thoughtful about the name of your business.
0:48.4	Today's money rehabber is looking for a little advice on that subject. Here he is.
0:53.4	Anecoll, my name is Sky, and I'm starting a digital marketing consulting firm.
1:00.0	I've done a lot of the paperwork, but what I'm finding to be the hardest part
1:04.8	about starting my own business is deciding on the name.
1:07.6	I'm just totally drawing a blank and haven't come up with a single option.
1:11.8	Where can I go to find out a good business name?
1:14.6	Oh, Sky, Sky, Sky.
1:16.8	I wish there was a shortcut to finding the perfect business name.
	...

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