Today we take it totally for granted that the watch landscape is populated by a healthy crop of micro brands in addition to all of those big

traditional players. But when Bradley Price started Autodromo back in 2011, this was very much not the case.

American enthusiasts were not dreaming up their own watches, quitting their day jobs, and launching collections online.

A lot has changed since then, but Autodromo is still around and stronger than ever.

I've known Bradley since the early days of Autodromo, and he was even one of the earliest Todinky collaborators.

Growing a watch brand is no easy task, though, and it's been really interesting watching

Bradley take Autodromo from a single collection of automotive gauge-inspired quartz watches,

to a full-fledged lifestyle brand with watches, accessories, and more.

It's sort of a microcosm for what's been happening on the things the old-fashioned way and why even as someone who knows very little about cars

I still find myself drawn to Autodromo's watches. Plus there's plenty of nerding out

about vintage cars from Bradley and our own Cole Pennington while I sit and listen and try to keep up.

These guys really know their stuff.

I'm your host Stephen Pulverint and this is Hodincky Radio.

This week's episode is presented by Zenith Watches. Stay tuned later in the show for a look at how Zenith has continued to use the El Primaro as a platform for innovation for the last 50 years.

For more, visit Zenith-Watches.com.

Thanks for joining us, Bradley. Thanks for having me. Thanks for having me.

Good to see you too, Cole. I know you were out running around

at appointments all day.

Yeah, yeah, it's good to be here though.

Yeah, we got some good stuff coming.

Oh, yeah. Perfect. Yeah, we got some good stuff coming. Oh yeah. Perfect

Bradley, we're doing this, you know, for people who may or may not know you. You're the

...