Today, bottled water is ubiquitous and cheap: every single second of every single day, more than a thousand people buy and drink a plastic bottle of water in the U.S.. But it wasn’t always so. In this episode, we trace a centuries-old power struggle as bottled water went from hip to lame to hot again. Why did doctors prescribe the waters from specific springs for everything from hemorrhoids to hypochondria, and how did whaling ships and a golf course help kick off the first bottled water frenzy in America? How did a swimming pool chemical help tap water fight back, and what did Nike, yuppies, and Orson Welles have to do with bottled water's reincarnation from the dead? And what's up with all these oxygen- or electrolyte-enhanced, alkaline, and even magical waters on supermarket shelves today? Listen in now for the first in our two-part deep dive into this battle of the ages: bottled vs. tap. We'll be back in a week with part two, including the science behind the taste of water, the specialist sommeliers who pair water and food, and the secret to making DIY Pellegrino at home. Learn more about your ad choices. Visit podcastchoices.com/adchoices