🥱 “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.

The Best One Yet

Nick & Jack Studios

News, Business

4.7 • 9.5K Ratings

🗓️ 17 March 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

5 Hour Energy owns 90% of the market… which is why this energy shot got sued.

The company behind Pokemon Go got bought by Saudi Arabia… because tech is more valuable than content.

The hottest trend in entrepreneurship? Mature, boring industries… we explain why boring is booming.

Plus, on St. Paddy’s Day, Wall Street tends to get lucky.

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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Transcript

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0:00.0	This is Nick. This is Jack. Welcome back. It is Monday, March 17th. And today's pod is the best one yet. And this is a T-boy. The three top stories at the intersection of business and pop culture. Oh, stocks are shrinking. Our portfolios are shrinking. Jack's shirt over there appears to be shrinking. What is that? A small media? It's called athletic fit, actually.
0:21.4	I'm sure that's what they told you.
0:23.6	Three fantastic stories for today's show.
0:26.8	Jack, what do we got on the pod?
0:28.0	For our first story, five-hour energy.
0:31.0	The tiny $3 bottle of energy just got accused of being a monopoly.
0:35.1	So Jack and I found out how the world's smallest drink got so big.
0:40.2	For our second story, it's Niantic.
0:42.3	The company behind Pokemon Go just got bought by Saudi Arabia for $3.5 billion.
0:47.2	Pikachu is cute, but he's way more powerful than you realized.
0:51.0	And our third and final story.
0:52.7	It's the most exciting new trend in entrepreneurship.
0:55.4	It's boring. It's boring. Boring businesses are so hot right now. So Jack and I will make the case why you should consider running, launching, or buying a brutally boring business. But Yeties, before you hit that wonderful mix of stories. What? A mix of stories. Love the mix, Jack.
1:12.1	Whip out that green top that's been buried in your top drawer of your dresser. And tossing potatoes on your
1:17.4	Guinness oatmeal. Because it smells like St. Patrick's Day today, Yeties. Frank from Finance is
1:23.1	handing out homemade cabbage all morning. Carol from accounting is definitely wearing that green lip gloss today.
1:29.3	We see you, Carol, but it is not just a lucky day for the Irish Isid Jack.
1:34.3	St. Patrick's Day is also lucky for investors.
1:37.3	Statistically speaking, March 17th is actually one of the best performing days on all of Wall Street.
1:42.3	We've tracked it for every year we've been running this pot.
1:45.5	We have.
1:45.7	Green is for the portfolio.
	...

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