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I'm Rufus Griskin, and this is the next big idea.

Today's a big day. We've arrived at the top three in our countdown of last year's

most popular book bites as chosen by the insatiably curious users of the next big idea app.

So drum roll please. At number three, we have how to change the science of getting from where you

are to where you want to be by Katie Milkman. If you could change one thing about yourself,

what would it be? Come on, I know there's something. But if you're like most people making changes

feels next to impossible. Luckily for you though, Wharton Behavioral Scientists Katie Milkman

has just published a deeply researched primer on how to defeat temptation, procrastination,

and all the other little demons that stand between you and your best possible self.

Daniel Pink says it's like having the smartest friend in the world whispering in your ear.

An ad of Grant calls the book a triple threat, evidence-based,

engrossing, and full of effective strategies for making smarter choices.

Here's Katie with five big ideas from the book.

Hi, I'm Katie Milkman and I'm a behavioral scientist and professor at the Wharton School

of the University of Pennsylvania. I'm also the co-founder and co-director of the Behavior Change

for Good Initiative, a research initiative dedicated to advancing the science of behavior change.

And I'm the host of Charles Schwab's Behavioral Economics podcast, Trosology. Today,

I'm going to share five of the big ideas from my new book, How to Change. The science of getting

...