Bonus: WTH Is A Media Company?! Our Business Model, Explained.

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 8 February 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want bonus insights from 6,7, & 8 fig entrepreneurs delivered to your inbox weekly? Sign up for our free newsletter: https://cubicletoceo.coBinge all our previous income reports: https://ellenyin.com/incomereportAccess the transcript of this episode HERE: https://docs.google.com/document/d/1CWzapRj82HVplgFEdjizKpPY6wtsjeLIRhsIDHuY500/edit?usp=sharingIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey everyone. Welcome back to Cubicle CEO, the podcast where we ask successful entrepreneurs,
0:11.3	the business questions you can't Google. I'm your host, Ellen Yin, and today I'll be answering
0:16.2	a question that's been top of mind for a lot of you since we announced our pivot to becoming a media
0:22.0	business back in summer of 2022. Now, I know this term media company or media business can be
0:28.6	confusing to a lot of you. And you're not alone. Trust me, I myself felt very unsure of exactly
0:34.4	how to define a media company back when I made this original pivot. And in fact,
0:38.8	a lot of people to this day when I say I'm a media company founder or I founded a media company,
0:44.1	they either stare blankly or they assume that I'm a social media manager or running some sort of
0:50.0	social media management agency, which is not the same thing at all. So I don't know if any of you
0:54.9	watch The Office or our fans, but one of my favorite scenes is when Michael is asking Oscar,
1:01.0	the accountant, to explain a surplus to him. And he basically says, explain this to me like I'm five.
1:07.1	So that's what I'm going to do my best to offer you all today is the simplest
1:12.8	explanation possible of what a media company is. Now, one of the definitions that I found
1:18.3	actually on the internet, I feel like really sums it up well in a very simplified way.
1:22.8	So I'm going to read it to you. In short, we can define a media company as a business that creates and
1:28.7	distributes content through both traditional and digital channels. So as you can tell,
1:35.4	media companies can exist in both forms. In traditional forms of media, which include things
1:39.7	like radio, broadcast, newspapers, magazines, etc cetera, as well as new forms of media across digital
1:48.8	channels like YouTube or podcasting or blogs, newsletters, right? All of those things are digital
1:57.2	channels. Of course, we exist right now as a digital media company. Our two main products
2:04.5	are our podcast and our newsletter. And that is another thing that I feel like is something
2:11.4	that may help you better understand what a media company is. If you think about most businesses,
	...

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