180. TikTok Made Me Buy It: The Viral Video Strategy Gabrielle Stone Used To Make Her Self-Published Book A Best-Seller

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 6 February 2023

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

You know that saying, “turn your mess into your message?” Today’s guest took that literally and turned a series of unfortunate events (a cheating husband, divorce, and then epic heartbreak when her next whirlwind romance dumped her right before a romantic month-long trip to Europe)... into a solo international trip and best-selling book, Eat Pray #FML. Gabrielle Stone is no stranger to the spotlight, growing up with her legendary scream-queen mom, Dee Wallace (best known for playing Mary Taylor, the mom in Spielberg’s blockbuster film, E.T.) Gabrielle herself spent many years in the industry as well, acting, writing and directing. Writing a nonfiction book about her own life though, was a foreign frontier. In today’s case study, Gabrielle walks us through her exact viral TikTok strategy (where she started with zero followers) that allowed her to reach more than 100M people and sell hundreds of thousands of copies of her self-published book. She also shares her hot take on why self-publishing is infinitely more lucrative for authors. Even if you’re not an author, you’ll want to borrow Gabrielle’s smart approach to short-form video content to create a legion of raving fans and sell more of your product, service or offer. Thank you to our sponsors: Ready to do more with your iPad? To pick up your Paperlike, head over topaperlike.com/ctc, click “Buy Paperlike,” and select your iPad size. Connect with Gabrielle: Order 'Eat, Pray, #FML': https://amzn.to/40ts5Dm Order 'The Ridiculous Misadventures of a Single Girl': https://amzn.to/3jE5l2K Instagram: https://instagram.com/gabriellestone/ TikTok: https://www.tiktok.com/@gabrielle_stone Hear more on self-publishing in episode 98 with Jessi Beyer: https://cubicletoceo.buzzsprout.com/820498/8686522-how-you-can-get-on-a-best-selling-book-list-as-a-self-published-author-even-if-you-have-a-small-audience View the transcript for this episode at: https://docs.google.com/document/d/18pAtqZEtXf1h2YIM_7FVZNVV7MHUWwhS8PWH7s6cEc4/edit?usp=sharing If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

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1:07.1	You're listening to Kivocal to CEO, episode 180. You know that saying, turn your mess into your message?
1:11.5	Today's guests took that literally and turned a series of unfortunate events,
1:16.2	a cheating husband, divorce, and then epic heartbreak when her next whirlwind romance dumped her right before a romantic month-long trip to Europe into a solo international trip
1:21.7	and best-selling book, Eat, Pray, FML. Gabrielle Stone is no stranger to the spotlight, growing up with her legendary scream queen
1:30.2	mom, D. Wallace, best known for playing Mary Taylor, the mom in Spielberg's blockbuster film,
1:35.5	E.T. And Gabrielle herself spent many years in the industry as well, acting, writing, and
1:40.9	directing. Writing a nonfiction book about her own life, though, was a foreign frontier.
1:46.5	In today's case study, Gabrielle walks us through her exact viral TikTok strategy, where she started
1:51.8	with zero followers that allowed her to reach more than 100 million people and sell hundreds of
1:57.6	thousands of copies of her self-published book. She also shares her hot take on why self-publishing is infinitely more lucrative for authors.
2:06.3	Even if you're not an author or aspiring to be one,
	...

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