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Consider This from NPR

BONUS: Wisdom From The Top

Consider This from NPR

NPR

News, Daily News, News Commentary, Society & Culture

4.26.2K Ratings

🗓️ 24 October 2021

⏱️ ? minutes

🧾️ Download transcript

Summary

This episode is from our friends at Wisdom From The Top.

From the creator of How I Built This, host Guy Raz invites you to listen in as he talks to leadership experts and the visionary leaders of some of the world's biggest brands. Along the way, you'll hear accounts of crisis, failure, turnaround, and triumph, as the leaders reveal their secrets on their way to the top. These are stories that didn't make it into their company bios, and valuable lessons for anyone trying to make it in business.

In this episode: As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. But her mother encouraged her to dream big and to follow her ambition if it would lead her to contentment. For Treseder, that meant moving across the world to attend both Harvard and Stanford, and chasing a deeply-held desire to make a positive impact on the world. Her career in marketing began with stints at Apple and Goldman Sachs, then, in 2020, she became SVP, Head of Global Marketing and Communications at Peloton. Today, she is one of the most influential marketing leaders of her generation.

Listen to more Wisdom From The Top via Apple, Spotify, or Google.

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, consider this list nurse, Audi Cornish here.

0:04.4

It's Sunday and that means we have a bonus episode for you.

0:08.4

It's about how a young girl from Nigeria became the head of global marketing at Peloton,

0:14.2

and one of the most influential leaders in her field.

0:17.1

This story comes from Wisdom from the Top, a podcast that tells stories of crisis, failure

0:21.9

and turnaround through interviews with experts and leaders from some of the world's biggest

0:26.2

brands.

0:27.2

Guy Ross is the host of Wisdom from the Top, and he takes it from here.

0:36.7

This episode was recorded in 2021.

0:40.8

From luminary built-in productions and NPR, it's Wisdom from the Top.

0:48.0

Stories of crisis, failure, turnaround and triumph from some of the greatest leaders in

0:53.4

the world.

0:56.7

I'm Guy Ross, not in the show today.

0:58.7

Dara Traciter, SVP head of global marketing and communications at Peloton.

1:04.5

I want to make an impact.

1:05.5

I want to drive change.

1:07.4

What I started to see as I rose in my career was the best way to drive change is not to

1:13.8

try to go alone.

1:15.0

It's to do it with others.

1:17.9

You're going to be most successful when the best people want to be on your team.

1:21.6

I want to work with you.

1:22.6

I want to do things with you.

...

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